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Sales & marketing

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Sales & marketing

Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
SKU
V9780333637821
ISBN
9780333637821
Paperback
Condition: New

€ 64.78

Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
Format
Paperback
Publication date
2008
Publisher
Elliot Right Way Books
Edition
1st
Number of pages
256
Condition
New
SKU
V9780716030201
ISBN
9780716030201
Paperback
Condition: New

€ 10.99
€ 9.39

Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206.
Format
Paperback
Publication date
2009
Publisher
Little, Brown Book Group United Kingdom
Edition
Digital original
Number of pages
256
Condition
New
SKU
V9780749929480
ISBN
9780749929480
Paperback
Condition: New

€ 11.99
€ 10.18

Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Condition
New
Edition
1st Edition
SKU
V9781138977846
ISBN
9781138977846
Paperback
Condition: New

€ 51.85

Paperback. Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay. Series: Teach Yourself Business Skills. Num Pages: 368 pages, 40 line artworks. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 197 x 130 x 23. Weight in Grams: 346.
Format
Paperback
Publication date
2010
Publisher
Hodder Education United Kingdom
Number of pages
368
Condition
New
SKU
V9781444100266
ISBN
9781444100266
Paperback
Condition: New

€ 14.99
€ 11.74

Audio CD. From two of the world's leading authories on sales' techniques comes an instant classic on how to persuade resistant clients and customers. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 149 x 138 x 20. Weight in Grams: 182.
Format
CD
Publication date
2014
Publisher
Business Plus
Edition
Unabridged
Condition
New
SKU
V9781478926986
ISBN
9781478926986
CD
Condition: New

€ 29.99
€ 20.32

Audio CD. From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over the rest. Num Pages: 6 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 149 x 134 x 20. Weight in Grams: 174.
Publication date
2013
Publisher
Little, Brown & Company United States
Number of pages
6
Condition
New
Format
CD
Edition
Unabridged
SKU
V9781619692992
ISBN
9781619692992
CD
Condition: New

€ 18.99
€ 14.08

Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
Format
Paperback
Publication date
2016
Publisher
Robinson
Condition
New
SKU
V9781845286132
ISBN
9781845286132
Paperback
Condition: New

€ 11.99
€ 10.18

Paperback. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Num Pages: 240 pages. BIC Classification: KJE; KJS; UDH. Category: (G) General (US: Trade). Dimension: 231 x 153 x 20. Weight in Grams: 332.
Format
Paperback
Publication date
2014
Publisher
Nicholas Brealey America
Edition
Rev Upd
Condition
New
SKU
V9781857886238
ISBN
9781857886238
Paperback
Condition: New

€ 19.99
€ 14.86

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 17.99
€ 16.34

Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
Format
Paperback
Publication date
2016
Publisher
Hodder & Stoughton Ltd
Edition
1st Edition
Condition
New
SKU
V9781444796155
ISBN
9781444796155
Paperback
Condition: New

€ 17.99
€ 13.29

Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Edition
4th Edition
Number of pages
464
Condition
New
SKU
V9780273693987
ISBN
9780273693987
Paperback
Condition: New

€ 86.00

Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470037287
ISBN
9780470037287
Hardback
Condition: New

€ 21.99
€ 17.49

Paperback. This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. Num Pages: 316 pages. BIC Classification: KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 150 x 231 x 22. Weight in Grams: 452.
Format
Paperback
Publication date
2016
Publisher
Peter Lang Inc., International Academic Publishers
Edition
New edition
Condition
New
SKU
V9781433130540
ISBN
9781433130540
Paperback
Condition: New

€ 51.99
€ 49.75

Hardcover.
Format
Hardback
Publication date
2012
Publisher
Penguin Putnam Inc United States
Number of pages
256
Condition
New
SKU
V9781591844914
ISBN
9781591844914
Hardback
Condition: New

€ 25.99
€ 23.91

Textbook Binding. Political marketing is about the making and unmaking of governments in a democracy. This work examines how the theory and practice of marketing has been and can be applied to politics. Editor(s): O'Shaughnessy, Nicholas Jackson; Henneberg, Stephan C. M. Series: Praeger Series in Political Communication. Num Pages: 280 pages, Illustrations. BIC Classification: GTC; JPVL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 163 x 26. Weight in Grams: 567.
Publication date
2002
Publisher
ABC-CLIO United States
Number of pages
280
Condition
New
SKU
V9780275975951
ISBN
9780275975951
Hardback
Condition: New

€ 99.26

Hardcover. Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 30. Weight in Grams: 472.
Format
Hardback
Publication date
2015
Publisher
McGraw-Hill Education
Edition
1st Edition
Condition
New
SKU
V9780071849715
ISBN
9780071849715
Hardback
Condition: New

€ 34.99
€ 25.06

Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9780761927716
ISBN
9780761927716
Paperback
Condition: New

€ 50.61

Paperback. Proposes a model, F A I P A, for media and communications planning that describes how to select the right media channel to promote a brand from the many that are available, and if you are employing a range of bought, owned and earned media, which to concentrate on, and how to allocate the budget between them. Num Pages: 336 pages, 1, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 18. Weight in Grams: 518.
Format
Paperback
Publication date
2012
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Condition
New
SKU
V9780749463052
ISBN
9780749463052
Paperback
Condition: New

€ 43.11

Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
SKU
V9780761922537
ISBN
9780761922537
Paperback
Condition: New

€ 86.84

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