Sales & marketing
Results 121 - 140 of 1438
Sales & marketing
Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470481776
- ISBN
- 9780470481776
Hardback
Condition: New
€ 77.02€ 58.84
€ 77.02
€ 58.84
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Condition
- Used, Very Good
- SKU
- KMK0014348
- ISBN
- 9780749461454
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. Num Pages: 176 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 18. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780071819046
- ISBN
- 9780071819046
Hardback
Condition: New
€ 25.99€ 22.50
€ 25.99
€ 22.50
paperback. Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. Num Pages: 416 pages, 207 colour illus. 1 table. BIC Classification: GPS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 177 x 24. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Cambridge University Press United Kingdom
- Edition
- Illustrated
- Number of pages
- 416
- Condition
- New
- SKU
- V9780521717946
- ISBN
- 9780521717946
Paperback
Condition: New
€ 71.18€ 69.74
€ 71.18
€ 69.74
hardcover. A no-holds-barred examination of 'ethical' consumerism. Num Pages: 258 pages, 28 b/w illus. 23 tables. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 18. Weight in Grams: 56.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Cambridge University Press United Kingdom
- Edition
- Har/Dvdr
- Number of pages
- 258
- Condition
- New
- SKU
- V9780521766944
- ISBN
- 9780521766944
Hardback
Condition: New
€ 94.52€ 91.55
€ 94.52
€ 91.55
hardcover. Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands. Series: Cambridge Studies in the Emergence of Global Enterprise. Num Pages: 326 pages, 21 tables. BIC Classification: KJS; KJVG; KNDF. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 25. Weight in Grams: 636.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Cambridge University Press United Kingdom
- Number of pages
- 326
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780521833974
- ISBN
- 9780521833974
Hardback
Condition: New
€ 51.99€ 49.94
€ 51.99
€ 49.94
Paperback. Editor(s): Wanke, Michaela. Num Pages: 385 pages, 3 black & white tables. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 154 x 228 x 30. Weight in Grams: 588.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 385
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138882942
- ISBN
- 9781138882942
Paperback
Condition: New
€ 65.81
€ 65.81
Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780025377424
- ISBN
- 9780025377424
Paperback
Condition: New
€ 18.86
€ 18.86
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 34.99€ 27.64
€ 34.99
€ 27.64
Hardback. Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 21. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780231121323
- ISBN
- 9780231121323
Hardback
Condition: New
€ 104.20€ 79.61
€ 104.20
€ 79.61
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 35.99€ 26.43
€ 35.99
€ 26.43
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 56.63€ 44.71
€ 56.63
€ 44.71
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 64.79
€ 64.79
Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780470011461
- ISBN
- 9780470011461
Paperback
Condition: New
€ 51.68
€ 51.68
Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 410
- Condition
- New
- SKU
- V9780470016343
- ISBN
- 9780470016343
Hardback
Condition: New
€ 52.70
€ 52.70
Hardcover. Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 26. Weight in Grams: 770.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470017470
- ISBN
- 9780470017470
Hardback
Condition: New
€ 75.88
€ 75.88
Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780470021477
- ISBN
- 9780470021477
Hardback
Condition: New
€ 68.66
€ 68.66
Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470024614
- ISBN
- 9780470024614
Hardback
Condition: New
€ 55.31
€ 55.31
Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780470028353
- ISBN
- 9780470028353
Hardback
Condition: New
€ 41.99€ 32.26
€ 41.99
€ 32.26
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 30.99€ 23.99
€ 30.99
€ 23.99