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Sales & marketing

Results 141 - 160 of 573

Sales & marketing

Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
Publisher
Teach Yourself
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781444159851
ISBN
9781444159851
Paperback
Condition: New

€ 14.99
€ 11.44

Paperback.
Publisher
Cengage Learning
Number of pages
352
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9781133629382
ISBN
9781133629382
Paperback
Condition: New

€ 65.89

Paperback. Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Num Pages: 432 pages. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 218 x 279 x 18. Weight in Grams: 980.
Publisher
Cengage Learning, Inc United States
Number of pages
512
Format
Paperback
Publication date
2014
Edition
7th Edition
Condition
New
SKU
V9781285187815
ISBN
9781285187815
Paperback
Condition: New

€ 183.92

Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
584
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781137300294
ISBN
9781137300294
Paperback
Condition: New

€ 66.99

Paperback. This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field. Series: Marketing Science. Num Pages: 232 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd United Kingdom
Number of pages
232
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749473822
ISBN
9780749473822
Paperback
Condition: New

€ 44.99
€ 40.05

Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
Publisher
Penguin Putnam Inc United States
Number of pages
304
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780241959992
ISBN
9780241959992
Paperback
Condition: New

€ 20.99
€ 16.17

Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
360
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470051245
ISBN
9780470051245
Paperback
Condition: New

€ 26.99
€ 20.24

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Edition
Revised, Updated
Condition
New
SKU
V9781473609587
ISBN
9781473609587
Paperback
Condition: New

€ 11.99
€ 9.93

Hardcover. Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 22. Weight in Grams: 460.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780071408677
ISBN
9780071408677
Hardback
Condition: New

€ 41.99
€ 29.18

Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470238271
ISBN
9780470238271
Hardback
Condition: New

€ 33.99
€ 24.30

Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470009796
ISBN
9780470009796
Paperback
Condition: New

€ 17.99
€ 14.54

Hardcover. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
Publisher
Wiley
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119265702
ISBN
9781119265702
Hardback
Condition: New

€ 47.99
€ 47.23

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 27.99
€ 22.02

Hardcover. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
Wiley
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 24.99
€ 18.61

Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
336
Format
Paperback
Publication date
2003
Edition
2nd Edition
Condition
New
SKU
V9780658020995
ISBN
9780658020995
Paperback
Condition: New

€ 25.99
€ 19.42

Hardcover. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
Publisher
Wiley
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118935620
ISBN
9781118935620
Hardback
Condition: New

€ 32.99
€ 23.49

Hardcover. Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively. Num Pages: 218 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 22. Weight in Grams: 496.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
218
Format
Hardback
Publication date
1989
Edition
1st Edition
Condition
New
SKU
V9780070511149
ISBN
9780070511149
Hardback
Condition: New

€ 35.99
€ 30.57

Paperback. Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry. Num Pages: 640 pages, colour illustrations, colour tables, figures. BIC Classification: KJE; KJS. Category: (U) Tertiary Education (US: College). Dimension: 232 x 189 x 23. Weight in Grams: 936.
Publisher
Cengage Learning
Format
Paperback
Publication date
2014
Edition
11th Edition
Condition
New
SKU
V9781285425436
ISBN
9781285425436
Paperback
Condition: New

€ 88.93

Paperback. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains how. Num Pages: 296 pages, B&W illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 227 x 156 x 20. Weight in Grams: 370. Developing Powerful Content for Web and Mobile. 264 pages, Illustrations. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains how. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS. Dimension: 227 x 156 x 20. Weight: 368.
Publisher
Nicholas Brealey Publishing
Number of pages
264
Format
Paperback
Publication date
2012
Condition
New
SKU
V9781857885736
ISBN
9781857885736
Paperback
Condition: New

€ 25.99
€ 18.21

Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
Publisher
Kogan Page
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749477158
ISBN
9780749477158
Paperback
Condition: New

€ 44.99
€ 40.05