Sales & marketing
Results 141 - 160 of 573
Sales & marketing
Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
- Publisher
- Teach Yourself
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781444159851
- ISBN
- 9781444159851
Paperback
Condition: New
€ 14.99€ 11.44
€ 14.99
€ 11.44
Paperback.
- Publisher
- Cengage Learning
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781133629382
- ISBN
- 9781133629382
Paperback
Condition: New
€ 65.89
€ 65.89
Paperback. Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Num Pages: 432 pages. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 218 x 279 x 18. Weight in Grams: 980.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 183.92
€ 183.92
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 66.99
€ 66.99
Paperback. This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field. Series: Marketing Science. Num Pages: 232 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749473822
- ISBN
- 9780749473822
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 20.99€ 16.17
€ 20.99
€ 16.17
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 26.99€ 20.24
€ 26.99
€ 20.24
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609587
- ISBN
- 9781473609587
Paperback
Condition: New
€ 11.99€ 9.93
€ 11.99
€ 9.93
Hardcover. Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 22. Weight in Grams: 460.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071408677
- ISBN
- 9780071408677
Hardback
Condition: New
€ 41.99€ 29.18
€ 41.99
€ 29.18
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 33.99€ 24.30
€ 33.99
€ 24.30
Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470009796
- ISBN
- 9780470009796
Paperback
Condition: New
€ 17.99€ 14.54
€ 17.99
€ 14.54
Hardcover. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
- Publisher
- Wiley
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119265702
- ISBN
- 9781119265702
Hardback
Condition: New
€ 47.99€ 47.23
€ 47.99
€ 47.23
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 27.99€ 22.02
€ 27.99
€ 22.02
Hardcover. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- Wiley
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 24.99€ 18.61
€ 24.99
€ 18.61
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 25.99€ 19.42
€ 25.99
€ 19.42
The Handbook of Mobile Market Research: Tools and Techniques for Marke...
Poynter, Ray, Williams, Navin, York, Sue
Hardcover. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- Wiley
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 32.99€ 23.49
€ 32.99
€ 23.49
Hardcover. Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively. Num Pages: 218 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 22. Weight in Grams: 496.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 218
- Format
- Hardback
- Publication date
- 1989
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780070511149
- ISBN
- 9780070511149
Hardback
Condition: New
€ 35.99€ 30.57
€ 35.99
€ 30.57
Paperback. Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry. Num Pages: 640 pages, colour illustrations, colour tables, figures. BIC Classification: KJE; KJS. Category: (U) Tertiary Education (US: College). Dimension: 232 x 189 x 23. Weight in Grams: 936.
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains how. Num Pages: 296 pages, B&W illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 227 x 156 x 20. Weight in Grams: 370. Developing Powerful Content for Web and Mobile. 264 pages, Illustrations. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains how. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS. Dimension: 227 x 156 x 20. Weight: 368.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781857885736
- ISBN
- 9781857885736
Paperback
Condition: New
€ 25.99€ 18.21
€ 25.99
€ 18.21
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05