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Market Research Best Practice
Esomar
€ 90.40
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Description for Market Research Best Practice
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence ... Read more
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence ... Read more
Product Details
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
720
Condition
New
Number of Pages
720
Place of Publication
New York, United States
ISBN
9780470065273
SKU
V9780470065273
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Esomar
With 4,500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. ... Read more
Reviews for Market Research Best Practice
"...a collection of stimulating and thought-provoking insight...Written by experts for experts" (Professional Marketing, October 2007)