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Sales & marketing

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Sales & marketing

Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
SKU
V9780333637821
ISBN
9780333637821
Paperback
Condition: New

€ 68.16

Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
Format
Paperback
Publication date
2008
Publisher
Elliot Right Way Books
Edition
1st
Number of pages
256
Condition
New
SKU
V9780716030201
ISBN
9780716030201
Paperback
Condition: New

€ 10.99
€ 9.20

Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206.
Format
Paperback
Publication date
2009
Publisher
Little, Brown Book Group United Kingdom
Edition
Digital original
Number of pages
256
Condition
New
SKU
V9780749929480
ISBN
9780749929480
Paperback
Condition: New

€ 11.99
€ 9.95

Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Condition
New
Edition
1st Edition
SKU
V9781138977846
ISBN
9781138977846
Paperback
Condition: New

€ 49.99
€ 41.47

Paperback. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Num Pages: 240 pages. BIC Classification: KJE; KJS; UDH. Category: (G) General (US: Trade). Dimension: 231 x 153 x 20. Weight in Grams: 332.
Format
Paperback
Publication date
2014
Publisher
Nicholas Brealey America
Edition
Rev Upd
Condition
New
SKU
V9781857886238
ISBN
9781857886238
Paperback
Condition: New

€ 18.99
€ 14.50

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 14.99
€ 13.96

Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
Format
Paperback
Publication date
2016
Publisher
Hodder & Stoughton Ltd
Edition
1st Edition
Condition
New
SKU
V9781444796155
ISBN
9781444796155
Paperback
Condition: New

€ 16.99
€ 12.97

Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Edition
4th Edition
Number of pages
464
Condition
New
SKU
V9780273693987
ISBN
9780273693987
Paperback
Condition: New

€ 88.64

Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470037287
ISBN
9780470037287
Hardback
Condition: New

€ 21.99
€ 17.03

Hardcover.
Format
Hardback
Publication date
2012
Publisher
Penguin Putnam Inc United States
Number of pages
256
Condition
New
SKU
V9781591844914
ISBN
9781591844914
Hardback
Condition: New

€ 24.99
€ 23.26

Textbook Binding. Political marketing is about the making and unmaking of governments in a democracy. This work examines how the theory and practice of marketing has been and can be applied to politics. Editor(s): O'Shaughnessy, Nicholas Jackson; Henneberg, Stephan C. M. Series: Praeger Series in Political Communication. Num Pages: 280 pages, Illustrations. BIC Classification: GTC; JPVL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 163 x 26. Weight in Grams: 567.
Publication date
2002
Publisher
ABC-CLIO United States
Number of pages
280
Condition
New
SKU
V9780275975951
ISBN
9780275975951
Hardback
Condition: New

€ 95.42

Hardcover. Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 30. Weight in Grams: 472.
Format
Hardback
Publication date
2015
Publisher
McGraw-Hill Education
Edition
1st Edition
Condition
New
SKU
V9780071849715
ISBN
9780071849715
Hardback
Condition: New

€ 41.99
€ 29.27

Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780764550638
ISBN
9780764550638
Paperback
Condition: New

€ 16.99
€ 13.73

Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9780761927716
ISBN
9780761927716
Paperback
Condition: New

€ 53.95

Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
SKU
V9780761922537
ISBN
9780761922537
Paperback
Condition: New

€ 101.12

Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
Format
Paperback
Publication date
2006
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9781412917988
ISBN
9781412917988
Paperback
Condition: New

€ 101.12

Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
Format
Paperback
Publication date
2009
Publisher
Routledge
Condition
Used, Very Good
SKU
KKD0001969
ISBN
9781841698892
Paperback
Condition: Used, Very Good

€ 17.95

Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
Format
Paperback
Publication date
2014
Publisher
David & Charles
Condition
New
SKU
V9781446304891
ISBN
9781446304891
Paperback
Condition: New

€ 20.99
€ 16.22

Paperback. Series: Dover Books on History, Political and Social Science. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 211 x 137 x 18. Weight in Grams: 249.
Format
Paperback
Publication date
2011
Publisher
Dover Publications Inc. United States
Number of pages
256
Condition
New
Edition
Reissue
SKU
V9780486486017
ISBN
9780486486017
Paperback
Condition: New

€ 17.99
€ 14.37

Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
48
Condition
New
SKU
V9781118690451
ISBN
9781118690451
Paperback
Condition: New

€ 67.19

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