Sales & marketing
Results 361 - 384 of 3928
Sales & marketing
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 122.01
€ 122.01
paperback. Num Pages: 210 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- Edition
- Softcover reprint of the original 1st ed. 2004
- SKU
- V9781349511297
- ISBN
- 9781349511297
Paperback
Condition: New
€ 63.74
€ 63.74
Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780226151625
- ISBN
- 9780226151625
Paperback
Condition: New
€ 33.99€ 26.39
€ 33.99
€ 26.39
Paperback. Num Pages: 207 pages, 79 black & white illustrations, 34 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 207
- Condition
- New
- SKU
- V9783658045432
- ISBN
- 9783658045432
Paperback
Condition: New
€ 63.34
€ 63.34
The Social Organisation of Marketing. A Figurational Approach to Peopl...
. Ed(S): Connolly, John; Dolan, Paddy
Hardback. Editor(s): Connolly, John; Dolan, Paddy. Num Pages: 250 pages, 2 black & white illustrations, biography. BIC Classification: JHB; KJG; KJMV; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 250
- Condition
- New
- SKU
- V9783319515700
- ISBN
- 9783319515700
Hardback
Condition: New
€ 143.75
€ 143.75
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 21.99€ 21.56
€ 21.99
€ 21.56
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 21.74
€ 26.99
€ 21.74
Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781349444571
- ISBN
- 9781349444571
Paperback
Condition: New
€ 53.84
€ 53.84
Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118208014
- ISBN
- 9781118208014
Hardback
Condition: New
€ 55.38€ 47.29
€ 55.38
€ 47.29
Paperback. Num Pages: 640 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 193 x 32. Weight in Grams: 1078.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 640
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781118269749
- ISBN
- 9781118269749
Paperback
Condition: New
€ 33.99€ 23.87
€ 33.99
€ 23.87
Paperback. .
- Publisher
- Prentice Hall
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134263434
- ISBN
- 9780134263434
Paperback
Condition: New
€ 24.99€ 5.99
€ 24.99
€ 5.99
Hardcover. Get real results for your business maximize your training and development programs
Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 188 x 242 x 25. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118647998
- ISBN
- 9781118647998
Hardback
Condition: New
€ 44.05
€ 44.05
Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781118446232
- ISBN
- 9781118446232
Hardback
Condition: New
€ 35.99€ 28.20
€ 35.99
€ 28.20
Paperback. Num Pages: 200 pages, 1 black & white illustrations, biography. BIC Classification: KCH; KCL; KJMV; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 275.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349441044
- ISBN
- 9781349441044
Paperback
Condition: New
€ 64.46
€ 64.46
Hardback. Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 160 x 21. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Berrett-Koehler United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781576754726
- ISBN
- 9781576754726
Hardback
Condition: New
€ 26.99€ 22.70
€ 26.99
€ 22.70
The Seven Principles of WOM and Buzz Marketing. Crossing the Tipping P...
Mourdoukoutas, Panos; Siomkos, George J.
Hardback. Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Num Pages: 104 pages, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 760.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 104
- Condition
- New
- SKU
- V9783642021084
- ISBN
- 9783642021084
Hardback
Condition: New
€ 66.14
€ 66.14
Paperback. Editor(s): Harker, Patrick T. Series: International Studies in the Service Economy. Num Pages: 509 pages, biography. BIC Classification: KJM; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 26. Weight in Grams: 814.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1995
- Number of pages
- 509
- Condition
- New
- SKU
- V9789401040365
- ISBN
- 9789401040365
Paperback
Condition: New
€ 188.16
€ 188.16
Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693534
- ISBN
- 9789063693534
Paperback
Condition: New
€ 41.99€ 29.55
€ 41.99
€ 29.55
Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471061809
- ISBN
- 9780471061809
Hardback
Condition: New
€ 41.99€ 31.92
€ 41.99
€ 31.92
Paperback. Offers various things you need to know about advertising and marketing your natural therapy business. This book provides proven marketing tools that can enable you to reach those who can truly benefit from your talents. By using these marketing secrets, it helps you to make more money doing what you love. Num Pages: 240 pages. BIC Classification: KJS; KNS; VXH. Category: (G) General (US: Trade). Dimension: 216 x 147 x 15. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Hunt Publishing United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781846942242
- ISBN
- 9781846942242
Paperback
Condition: New
€ 26.99€ 22.36
€ 26.99
€ 22.36
Paperback. Num Pages: 264 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 17. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- FT Press
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273742326
- ISBN
- 9780273742326
Paperback
Condition: New
€ 22.72
€ 22.72
Paperback. Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands. Num Pages: 558 pages, tables, figures, references, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 31. Weight in Grams: 1082.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- M.E. Sharpe United States
- Number of pages
- 592
- Condition
- New
- SKU
- V9780765617910
- ISBN
- 9780765617910
Paperback
Condition: New
€ 69.48
€ 69.48
The Satisfaction of Change. How Knowledge and Innovation Overcome Loya...
Del Giudice, Manlio; Della Peruta, Maria Rosa...
Hardback. Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Num Pages: 151 pages, 5 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KCZ; KJMD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 329.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 151
- Condition
- New
- SKU
- V9783319418834
- ISBN
- 9783319418834
Hardback
Condition: New
€ 133.52
€ 133.52
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 192.31
€ 192.31