Sales & marketing
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Sales & marketing
Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781602555105
- ISBN
- 9781602555105
Paperback
Condition: New
€ 17.99€ 17.63
€ 17.99
€ 17.63
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 29.99€ 28.51
€ 29.99
€ 28.51
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 30.99€ 23.99
€ 30.99
€ 23.99
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 28.76
€ 32.99
€ 28.76
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
- Publisher
- Prima Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- First Edition
- Condition
- New
- SKU
- V9780761512196
- ISBN
- 9780761512196
Paperback
Condition: New
€ 21.99€ 15.74
€ 21.99
€ 15.74
Paperback / so. "Updated throughout plus new introduction and new chapter"--Cover. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 220 x 163 x 21. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Simon & Schuster United States
- Condition
- New
- SKU
- V9781416546900
- ISBN
- 9781416546900
Paperback
Condition: New
€ 17.99€ 15.95
€ 17.99
€ 15.95
Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- NYU Press
- Number of pages
- 224
- Condition
- New
- SKU
- V9780814785904
- ISBN
- 9780814785904
Paperback
Condition: New
€ 32.99€ 29.59
€ 32.99
€ 29.59
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 88.72
€ 88.72
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 33.99€ 24.39
€ 33.99
€ 24.39
Paperback. Num Pages: 290 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 217 x 145 x 18. Weight in Grams: 248.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Bloomsbury Academic
- Edition
- Reprint
- Condition
- New
- SKU
- V9789382951940
- ISBN
- 9789382951940
Paperback
Condition: New
€ 24.99€ 20.07
€ 24.99
€ 20.07
Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
- Publisher
- Kogan Page Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465438
- ISBN
- 9780749465438
Paperback
Condition: New
€ 38.99€ 34.92
€ 38.99
€ 34.92
Paperback.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471507031
- ISBN
- 9780471507031
Paperback
Condition: New
€ 26.99€ 22.68
€ 26.99
€ 22.68
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9789814302586
- ISBN
- 9789814302586
Paperback
Condition: New
€ 19.99€ 15.43
€ 19.99
€ 15.43
Hardcover. For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the media to write positive stories. But the Internet has changed everything. Now, marketers don't have to rely on traditional and costly media campaigns to get their messages across. Instead, a World Wide Rave is enough. Num Pages: 208 pages, colour illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 186 x 132 x 16. Weight in Grams: 342.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470395004
- ISBN
- 9780470395004
Hardback
Condition: New
€ 23.99€ 19.46
€ 23.99
€ 19.46
Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470024614
- ISBN
- 9780470024614
Hardback
Condition: New
€ 55.86
€ 55.86
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 21.99€ 15.96
€ 21.99
€ 15.96
Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071467858
- ISBN
- 9780071467858
Paperback
Condition: New
€ 18.99€ 14.54
€ 18.99
€ 14.54
Paperback. Num Pages: 217 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 22. Weight in Grams: 372.
- Publisher
- PressBox
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th
- Condition
- New
- SKU
- V9780983429036
- ISBN
- 9780983429036
Paperback
Condition: New
€ 21.99€ 16.22
€ 21.99
€ 16.22