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Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
€ 21.99
€ 16.22
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Description for Word of Mouth Marketing: How Smart Companies Get People Talking
Paperback. Num Pages: 217 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 22. Weight in Grams: 372.
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff ... Read more
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff ... Read more
Product Details
Publisher
PressBox
Format
Paperback
Publication date
2015
Condition
New
Weight
371g
Number of Pages
217
Place of Publication
TX, United States
ISBN
9780983429036
SKU
V9780983429036
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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