Sales & marketing
Results 313 - 336 of 3987
Sales & marketing
Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 142
- Condition
- New
- SKU
- V9781349147212
- ISBN
- 9781349147212
Paperback
Condition: New
€ 63.03
€ 63.03
Paperback. This book was written in honour of Kalyan K. Sanyal, an educator and scholar of international economics. It focuses on intermediation of various kinds, with significant implications for globalization and market integration through trade and finance. Editor(s): Acharyya, Rajat; Marjit, Sugata. Num Pages: 230 pages, 5 black & white tables, biography. BIC Classification: KCG; KCL; KCM; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 230
- Condition
- New
- SKU
- V9788132217060
- ISBN
- 9788132217060
Paperback
Condition: New
€ 121.84
€ 121.84
Toward an Integrative Explanation of Corporate Financial Performance
Capon, Noel; Farley, John U.; Hoenig, S.
Paperback. Num Pages: 405 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 592.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 405
- Condition
- New
- SKU
- V9789401062626
- ISBN
- 9789401062626
Paperback
Condition: New
€ 187.06
€ 187.06
Paperback. Num Pages: 180 pages, 12 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJM; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 180
- Condition
- New
- SKU
- V9783658045203
- ISBN
- 9783658045203
Paperback
Condition: New
€ 99.97
€ 99.97
Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933539
- ISBN
- 9783834933539
Paperback
Condition: New
€ 60.32
€ 60.32
Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781137342140
- ISBN
- 9781137342140
Hardback
Condition: New
€ 132.90
€ 132.90
Paperback. Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Editor(s): Mariani, M; Baggio, R; Buhalis, D; Longhi, C. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCM; KJC; KJM; KJS; KJSP; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349474714
- ISBN
- 9781349474714
Paperback
Condition: New
€ 122.21
€ 122.21
paperback. Editor(s): Panosso Netto, Alexandre; Trigo, Luiz Gonzaga Godoi. Num Pages: 258 pages, 50 black & white illustrations, biography. BIC Classification: AMVD; JFC; KCP; KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 258
- Condition
- New
- SKU
- V9783319358499
- ISBN
- 9783319358499
Paperback
Condition: New
€ 122.07
€ 122.07
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 118.35
€ 118.35
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 95.05
€ 95.05
paperback. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 17. Weight in Grams: 519.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 6., durchges. Aufl. 2013. Korr. Nachdruck 2013
- Number of pages
- 290
- Condition
- New
- SKU
- V9783658018849
- ISBN
- 9783658018849
Paperback
Condition: New
€ 75.28
€ 75.28
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 107.53
€ 107.53
Paperback / so. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 270 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 270
- Condition
- New
- SKU
- V9783658068400
- ISBN
- 9783658068400
Paperback
Condition: New
€ 80.12
€ 80.12
Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470171783
- ISBN
- 9780470171783
Paperback
Condition: New
€ 19.99€ 16.97
€ 19.99
€ 16.97
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 31.99€ 27.91
€ 31.99
€ 27.91
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 35.99€ 26.02
€ 35.99
€ 26.02
Book. Num Pages: XII, 99 S. 72 Abb. z.T. in Farbe. BIC Classification: KJSM; MJD; MNS. Category: (G) General (US: Trade). .
- Publication date
- 2005
- Publisher
- Steinkopff Darmstadt Germany
- Condition
- New
- SKU
- V9783798515116
- ISBN
- 9783798515116
Paperback
Condition: New
€ 59.42
€ 59.42
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 45.99€ 35.32
€ 45.99
€ 35.32
Paperback. Num Pages: 204 pages, 39 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012
- Number of pages
- 204
- Condition
- New
- SKU
- V9783834936325
- ISBN
- 9783834936325
Paperback
Condition: New
€ 63.06
€ 63.06
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 17.21
€ 26.99
€ 17.21
paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Career Press United States
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601630735
- ISBN
- 9781601630735
Paperback
Condition: New
€ 19.99€ 19.14
€ 19.99
€ 19.14
Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783835003040
- ISBN
- 9783835003040
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback / so. Editor(s): Schmitz, Gertrud. Series: Fokus Dienstleistungsmarketing. Num Pages: 187 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 265.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834931559
- ISBN
- 9783834931559
Paperback
Condition: New
€ 85.51
€ 85.51
Theoretische Fundierung Und Praktische Relevanz Der Handelsforschung
. Ed(S): Schuckel, Marcus; Toporowski, Waldem...
Hardback. Editor(s): Schuckel, Marcus; Toporowski, Waldemar. Num Pages: 668 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 38. Weight in Grams: 948.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 668
- Condition
- New
- SKU
- V9783835007024
- ISBN
- 9783835007024
Hardback
Condition: New
€ 137.59
€ 137.59