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Sales & marketing

Results 313 - 336 of 1315

Sales & marketing

Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
266
Condition
New
SKU
V9780471975267
ISBN
9780471975267
Paperback
Condition: New

€ 79.04

Hardcover. If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 150 x 22. Weight in Grams: 370.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
HAR/CDR
Number of pages
224
Condition
New
SKU
V9780470243367
ISBN
9780470243367
Hardback
Condition: New

€ 25.99
€ 21.03

Hardback. Offers a fresh perspective on building better sales forces by using the strengths of each sales person more effectively. This title includes access to Gallup's StrengthsFinder. It explains talent and how to identify and maximise it, and then covers the basic steps of the selling process, including prospecting/cold calling, and building advocacy. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 219 x 145 x 23. Weight in Grams: 412.
Publisher
Gallup Press United States
Number of pages
220
Format
Hardback
Publication date
2011
Condition
New
SKU
V9781595620484
ISBN
9781595620484
Hardback
Condition: New

€ 26.99
€ 25.12

Hardcover. A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Num Pages: 242 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 58 x 35 x 25. Weight in Grams: 510.
Format
Hardback
Publication date
1989
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
242
Condition
New
SKU
V9780471618836
ISBN
9780471618836
Hardback
Condition: New

€ 46.99
€ 36.10

Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 11. Weight in Grams: 188.
Format
Paperback
Publication date
2006
Publisher
Manor House Publishing Inc Canada
Number of pages
144
Condition
New
SKU
V9780978107048
ISBN
9780978107048
Paperback
Condition: New

€ 26.99
€ 18.90

Hardback. Num Pages: 160 pages, 219 colour photographs. BIC Classification: 1KBB; AKC; AKL; KJSA. Category: (G) General (US: Trade). Dimension: 248 x 172. .
Publisher
Fonthill Media LLc United States
Number of pages
160
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781625450401
ISBN
9781625450401
Hardback
Condition: New

€ 41.99
€ 35.48

Paperback. Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Series: Sage Strategy Series. Num Pages: 216 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 13. Weight in Grams: 320.
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
Edition
First Edition
SKU
V9780761944386
ISBN
9780761944386
Paperback
Condition: New

€ 52.99
€ 50.10

Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
Format
Paperback
Publication date
2016
Publisher
Fordham University Press United States
Number of pages
360
Condition
New
SKU
V9780823271658
ISBN
9780823271658
Paperback
Condition: New

€ 41.99
€ 37.46

Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118556849
ISBN
9781118556849
Paperback
Condition: New

€ 52.45

Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
176
Format
Paperback
Publication date
2013
Edition
0th Edition
Condition
New
SKU
V9780415667951
ISBN
9780415667951
Paperback
Condition: New

€ 59.54

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781138282063
ISBN
9781138282063
Paperback
Condition: New

€ 91.37

Paperback. .
Publisher
Longman Higher Education Division (a Pearson
Format
Paperback
Publication date
1996
Condition
New
SKU
V9780004990378
ISBN
9780004990378
Paperback
Condition: New

€ 100.56
€ 63.42

Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
Publisher
Pearson Education Limited United Kingdom
Number of pages
968
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780273737872
ISBN
9780273737872
Paperback
Condition: New

€ 105.94

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
Publisher
Kaplan Publishing
Number of pages
256
Format
Hardback
Publication date
2000
Edition
0th Edition
Condition
New
SKU
V9780793136643
ISBN
9780793136643
Hardback
Condition: New

€ 43.86

Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118823286
ISBN
9781118823286
Hardback
Condition: New

€ 31.99
€ 24.96

Hardcover. Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter. ' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 30. Weight in Grams: 470.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470068342
ISBN
9780470068342
Hardback
Condition: New

€ 25.99
€ 19.45

Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780749471088
ISBN
9780749471088
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 191 x 140 x 25. Weight in Grams: 416.
Format
Paperback
Publication date
2005
Publisher
Adams Media Corporation United States
Number of pages
272
Condition
New
SKU
V9781593373764
ISBN
9781593373764
Paperback
Condition: New

€ 20.99
€ 19.10

Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
Format
Paperback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780745664828
ISBN
9780745664828
Paperback
Condition: New

€ 24.66

Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Edition
1st Edition
SKU
V9780745664811
ISBN
9780745664811
Hardback
Condition: New

€ 72.40

Hardcover. The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. Series: Bloomberg. Num Pages: 208 pages, Illustrations, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 149 x 20. Weight in Grams: 372.
Format
Hardback
Publication date
2011
Publisher
Bloomberg Press United States
Edition
2nd Edition
Number of pages
208
Condition
New
SKU
V9781118004449
ISBN
9781118004449
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781412911221
ISBN
9781412911221
Paperback
Condition: New

€ 70.04

Hardcover. Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. Num Pages: 288 pages, Ill. BIC Classification: KJS; KJVS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 164 x 24. Weight in Grams: 567.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
1990
Edition
1st Edition
Condition
New
SKU
V9780471508168
ISBN
9780471508168
Hardback
Condition: New

€ 49.99
€ 38.93

Paperback. Thousands of products that are successfully developed and marketed domestically never realize the potential they have in the foreign market. The information provided in this guide enables business people to gain access to previously unreachable foreign markets. Num Pages: 272 pages, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 15. Weight in Grams: 408.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471110590
ISBN
9780471110590
Paperback
Condition: New

€ 41.99
€ 32.33

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