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Selling Your Value Proposition: How to Transform Your Business into a Selling Organization
Cindy Barnes
€ 45.99
€ 40.69
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Description for Selling Your Value Proposition: How to Transform Your Business into a Selling Organization
Paperback. A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition. Num Pages: 232 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, ... Read more
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
232
Place of Publication
London, United Kingdom
ISBN
9780749479916
SKU
V9780749479916
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Cindy Barnes
Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis. Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of ... Read more
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