Sales & marketing
Results 625 - 648 of 1849
Sales & marketing
Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 375
- Condition
- New
- SKU
- V9781781900222
- ISBN
- 9781781900222
Hardback
Condition: New
€ 140.77
€ 140.77
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 129.79
€ 129.79
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.37
€ 13.99
€ 12.37
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- 1. Auflage
- Number of pages
- 288
- Condition
- New
- SKU
- V9781422117217
- ISBN
- 9781422117217
Hardback
Condition: New
€ 34.99€ 34.11
€ 34.99
€ 34.11
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 22.50
€ 27.99
€ 22.50
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 18.82
€ 18.82
Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Revised edition
- Condition
- New
- SKU
- V9780273737780
- ISBN
- 9780273737780
Paperback
Condition: New
€ 101.73
€ 101.73
Paperback. By exploring how financial, legal and wider socio-economic systems can accelerate or decelerate the harmonization in financial markets, this book connects issues both of contemporary political science and accounting research. Series: Transformations of the State. Num Pages: 266 pages, biography. BIC Classification: JHB; KFCF; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349327072
- ISBN
- 9781349327072
Paperback
Condition: New
€ 63.61
€ 63.61
Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119100256
- ISBN
- 9781119100256
Hardback
Condition: New
€ 30.99€ 24.34
€ 30.99
€ 24.34
Redesigning Manufacturing: Reimagining the Business of Making in the U...
Beverland, Michael, Nielsen, Beverley, Pryce,...
Hardcover. Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. Num Pages: 216 pages, 16 figures, 6 black & white tables. BIC Classification: 1DBK; KJS; KND. Category: (P) Professional & Vocational. Dimension: 224 x 145 x 18. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137465214
- ISBN
- 9781137465214
Hardback
Condition: New
€ 63.83
€ 63.83
Paperback. Num Pages: 210 pages, biography. BIC Classification: KCM; KJC; KJS; KN; TGP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- SKU
- V9781349499458
- ISBN
- 9781349499458
Paperback
Condition: New
€ 63.18
€ 63.18
Paperback. Series: Financial Times Series. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 20. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780273757962
- ISBN
- 9780273757962
Paperback
Condition: New
€ 20.43
€ 20.43
Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118836699
- ISBN
- 9781118836699
Hardback
Condition: New
€ 24.99€ 20.65
€ 24.99
€ 20.65
Paperback. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 228 pages, biography. BIC Classification: KCM; KJC; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 228
- Condition
- New
- SKU
- V9781349484232
- ISBN
- 9781349484232
Paperback
Condition: New
€ 63.38
€ 63.38
paperback. Num Pages: 269 pages, biography. BIC Classification: KJMV3; KJMV6; KJQ; KJS; KJSP; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 269
- Condition
- New
- SKU
- V9781137337078
- ISBN
- 9781137337078
Paperback
Condition: New
€ 43.12
€ 43.12
Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
- Publisher
- Harper
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780006530695
- ISBN
- 9780006530695
Paperback
Condition: New
€ 13.99€ 10.46
€ 13.99
€ 10.46
Paperback. Num Pages: 605 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 937.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 605
- Condition
- New
- SKU
- V9781461379300
- ISBN
- 9781461379300
Paperback
Condition: New
€ 241.82
€ 241.82
Paperback. Num Pages: 432 pages, biography. BIC Classification: KCL; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 432
- Condition
- New
- SKU
- V9781349425327
- ISBN
- 9781349425327
Paperback
Condition: New
€ 65.45
€ 65.45
paperback. Num Pages: 160 pages, 32 black & white illustrations, biography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 160
- Condition
- New
- SKU
- V9781349427420
- ISBN
- 9781349427420
Paperback
Condition: New
€ 64.30
€ 64.30
Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470922231
- ISBN
- 9780470922231
Hardback
Condition: New
€ 24.99€ 18.90
€ 24.99
€ 18.90
Paperback. .
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319144351
- ISBN
- 9783319144351
Paperback
Condition: New
€ 75.09€ 73.96
€ 75.09
€ 73.96
Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Robinson
- Condition
- New
- SKU
- V9781845286132
- ISBN
- 9781845286132
Paperback
Condition: New
€ 11.99€ 10.07
€ 11.99
€ 10.07
Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471988335
- ISBN
- 9780471988335
Hardback
Condition: New
€ 73.20
€ 73.20
Hardcover. Reveals why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes. This title shows how to engineer a program of continuous quality improvement by assuming a specific leadership role. Num Pages: 240 pages, Ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 270 x 187 x 20. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471023227
- ISBN
- 9780471023227
Hardback
Condition: New
€ 118.61
€ 118.61