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Raising a Ladder to the Moon
Malcolm Mcintosh
€ 64.31
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Description for Raising a Ladder to the Moon
paperback. Num Pages: 160 pages, 32 black & white illustrations, biography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. .
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and ... Read more
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
160
Condition
New
Number of Pages
146
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349427420
SKU
V9781349427420
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Malcolm Mcintosh
DR MALCOLM McINTOSH is the Visiting Professor of Corporate Citizenship at the University of Bath, England, General Editor of the Journal of Corporate Citizenship and Editor of Visions of Ethical Business. He is an expert in corporate citizenship, accountability and sustainability and is Special Advisor to the UN Global Compact.
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