Sales & marketing
Results 1825 - 1848 of 3989
Sales & marketing
Paperback. Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into static and dynamic models, discusses techniques and findings spawned by the marketing information revolution, and demonstrates methodological developments to assess long-term impacts. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 28. Weight in Grams: 734.
- Publisher
- Springer-Verlag New York Inc.
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd
- Condition
- New
- SKU
- V9781402073687
- ISBN
- 9781402073687
Paperback
Condition: New
€ 363.02
€ 363.02
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 334.06
€ 334.06
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 98.52€ 75.03
€ 98.52
€ 75.03
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.05
€ 11.99
€ 10.05
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 140.78
€ 140.78
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 90.40
€ 90.40
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841121949
- ISBN
- 9781841121949
Paperback
Condition: New
€ 11.99€ 11.44
€ 11.99
€ 11.44
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 192.08
€ 192.08
Paperback. Num Pages: 284 pages, black & white illustrations. BIC Classification: KJS; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 20. Weight in Grams: 428.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 284
- Condition
- New
- SKU
- V9781461285571
- ISBN
- 9781461285571
Paperback
Condition: New
€ 185.89
€ 185.89
Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137509963
- ISBN
- 9781137509963
Hardback
Condition: New
€ 133.25
€ 133.25
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 63.51
€ 63.51
Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9781403917577
- ISBN
- 9781403917577
Hardback
Condition: New
€ 122.73
€ 122.73
Paperback. Editor(s): Lindh de Montoya, Monica. Num Pages: 251 pages, biography. BIC Classification: JHBL; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 251
- Condition
- New
- SKU
- V9781349725427
- ISBN
- 9781349725427
Paperback
Condition: New
€ 121.79
€ 121.79
Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185354
- ISBN
- 9781599185354
Paperback
Condition: New
€ 20.99€ 19.87
€ 20.99
€ 19.87
Paperback. Num Pages: 289 pages, 41 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 479.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 289
- Condition
- New
- SKU
- V9783835006072
- ISBN
- 9783835006072
Paperback
Condition: New
€ 64.49
€ 64.49
Paperback. Num Pages: 202 pages, 25 black & white illustrations. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 202
- Condition
- New
- SKU
- V9783835004948
- ISBN
- 9783835004948
Paperback
Condition: New
€ 64.46
€ 64.46
Hardback. Market Entry into the USA Series: Management for Professionals. Num Pages: 143 pages, 33 black & white illustrations, biography. BIC Classification: 1KBB; JFC; KJC; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 143
- Condition
- New
- SKU
- V9783319171234
- ISBN
- 9783319171234
Hardback
Condition: New
€ 63.86
€ 63.86
Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319291383
- ISBN
- 9783319291383
Hardback
Condition: New
€ 91.19
€ 91.19
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835009837
- ISBN
- 9783835009837
Paperback
Condition: New
€ 84.90
€ 84.90
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 328 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 509.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 328
- Condition
- New
- SKU
- V9783834914446
- ISBN
- 9783834914446
Paperback
Condition: New
€ 80.77
€ 80.77
Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: 209 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 209
- Condition
- New
- SKU
- V9783835003804
- ISBN
- 9783835003804
Paperback
Condition: New
€ 85.70
€ 85.70
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 393 pages, 33 black & white illustrations, 51 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 393
- Condition
- New
- SKU
- V9783835000933
- ISBN
- 9783835000933
Paperback
Condition: New
€ 80.63
€ 80.63
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 350 pages, 80 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783824481828
- ISBN
- 9783824481828
Paperback
Condition: New
€ 91.05
€ 91.05
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007857
- ISBN
- 9783835007857
Paperback
Condition: New
€ 85.14
€ 85.14