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Market Research In A Week: Market Research In Seven Simple Steps
Judy Bartkowiak
€ 11.99
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Description for Market Research In A Week: Market Research In Seven Simple Steps
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or ... Read more
Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or ... Read more
Product Details
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
128
Place of Publication
London, United Kingdom
ISBN
9781473608023
SKU
V9781473608023
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Judy Bartkowiak
Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.
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