Sales & marketing
Results 1225 - 1248 of 1394
Sales & marketing
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 63.10€ 53.84
€ 63.10
€ 53.84
Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471109464
- ISBN
- 9780471109464
Hardback
Condition: New
€ 60.23€ 51.54
€ 60.23
€ 51.54
Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 358
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781907312427
- ISBN
- 9781907312427
Paperback
Condition: New
€ 26.99€ 19.42
€ 26.99
€ 19.42
Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 356
- Condition
- New
- SKU
- V9780471157731
- ISBN
- 9780471157731
Hardback
Condition: New
€ 89.18
€ 89.18
Paperback. You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance. Series: Brilliant Business. Num Pages: 352 pages. BIC Classification: KJF; KJH; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 137 x 216 x 16. Weight in Grams: 424.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781292083247
- ISBN
- 9781292083247
Paperback
Condition: New
€ 16.99€ 13.91
€ 16.99
€ 13.91
Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292139043
- ISBN
- 9781292139043
Paperback
Condition: New
€ 19.99€ 15.59
€ 19.99
€ 15.59
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 15.56
€ 19.99
€ 15.56
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 16.99€ 13.93
€ 16.99
€ 13.93
Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Crimson Publishing
- Edition
- 2nd edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781854585622
- ISBN
- 9781854585622
Paperback
Condition: New
€ 15.00€ 12.99
€ 15.00
€ 12.99
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470855393
- ISBN
- 9780470855393
Hardback
Condition: New
€ 55.98
€ 55.98
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 46.17
€ 46.17
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 42.99€ 36.10
€ 42.99
€ 36.10
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 37.99€ 29.94
€ 37.99
€ 29.94
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 34.99€ 28.04
€ 34.99
€ 28.04
Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749475444
- ISBN
- 9780749475444
Paperback
Condition: New
€ 38.99€ 35.43
€ 38.99
€ 35.43
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473919525
- ISBN
- 9781473919525
Paperback
Condition: New
€ 41.99€ 41.86
€ 41.99
€ 41.86
Paperback. Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. Series: International Library of Sociology. Num Pages: 208 pages, 20halftones. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415251839
- ISBN
- 9780415251839
Paperback
Condition: New
€ 70.53
€ 70.53
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 47.40
€ 47.40
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.62
€ 11.99
€ 10.62
Paperback.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273719953
- ISBN
- 9780273719953
Paperback
Condition: New
€ 26.18
€ 26.18
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 57.71€ 44.59
€ 57.71
€ 44.59
Paperback. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 95
- Condition
- New
- SKU
- V9781616685942
- ISBN
- 9781616685942
Paperback
Condition: New
€ 54.99€ 38.77
€ 54.99
€ 38.77
Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756317
- ISBN
- 9781118756317
Hardback
Condition: New
€ 32.99€ 26.18
€ 32.99
€ 26.18
Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118958087
- ISBN
- 9781118958087
Paperback
Condition: New
€ 29.99€ 20.05
€ 29.99
€ 20.05