Sales & marketing
Results 1201 - 1224 of 1394
Sales & marketing
Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9789063694449
- ISBN
- 9789063694449
Paperback
Condition: New
€ 47.99€ 39.26
€ 47.99
€ 39.26
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 32.64
€ 32.64
Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471309543
- ISBN
- 9780471309543
Hardback
Condition: New
€ 46.99€ 36.32
€ 46.99
€ 36.32
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Condition
- New
- SKU
- 9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 16.99€ 13.88
€ 16.99
€ 13.88
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 40.01
€ 40.01
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 69.51
€ 69.51
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 30.99€ 24.34
€ 30.99
€ 24.34
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749475093
- ISBN
- 9780749475093
Paperback
Condition: New
€ 34.99€ 30.07
€ 34.99
€ 30.07
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 24.99€ 20.67
€ 24.99
€ 20.67
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.45
€ 13.99
€ 11.45
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 149.11
€ 149.11
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 150.39
€ 150.39
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 57.36€ 45.40
€ 57.36
€ 45.40
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 66.54€ 56.60
€ 66.54
€ 56.60
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 49.99€ 35.51
€ 49.99
€ 35.51
Paperback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education Limited
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292009377
- ISBN
- 9781292009377
Paperback
Condition: New
€ 19.99€ 15.56
€ 19.99
€ 15.56
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 91.76€ 91.62
€ 91.76
€ 91.62
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 42.99€ 38.58
€ 42.99
€ 38.58
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 14.99€ 11.16
€ 14.99
€ 11.16
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479657
- ISBN
- 9780749479657
Paperback
Condition: New
€ 34.99€ 32.12
€ 34.99
€ 32.12
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257299
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257298
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257297
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Condition
- Used, Very Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 2001
- Edition
- 1st Edition
- SKU
- KEX0257296
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99