Sales & marketing
Results 1393 - 1394 of 1394
Sales & marketing
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 32.99€ 32.66
€ 32.99
€ 32.66
Paperback. Num Pages: 214 pages. BIC Classification: KJC; KJMB; KJMP; KJSA; KJT; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 214
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138252585
- ISBN
- 9781138252585
Paperback
Condition: New
€ 64.45
€ 64.45
Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650139
- ISBN
- 9781632650139
Paperback
Condition: New
€ 18.52
€ 18.52
Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650665
- ISBN
- 9781632650665
Paperback
Condition: New
€ 18.49
€ 18.49
Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 528
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805846188
- ISBN
- 9780805846188
Paperback
Condition: New
€ 91.42
€ 91.42
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 45.99€ 35.32
€ 45.99
€ 35.32
Paperback. How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide for people who run businesses or work in them. Num Pages: 160 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 224.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- O'Brien Press
- Edition
- 3rd
- Condition
- New
- SKU
- V9780862789527
- ISBN
- 9780862789527
Paperback
Condition: New
€ 19.99€ 15.59
€ 19.99
€ 15.59
Paperback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education Limited
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292009377
- ISBN
- 9781292009377
Paperback
Condition: New
€ 19.99€ 15.56
€ 19.99
€ 15.56
Paperback. Series: Financial Times Series. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 20. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780273757962
- ISBN
- 9780273757962
Paperback
Condition: New
€ 20.43
€ 20.43
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 49.99€ 35.51
€ 49.99
€ 35.51
Hardback.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422170687
- ISBN
- 9781422170687
Hardback
Condition: New
€ 27.99€ 25.73
€ 27.99
€ 25.73
Paperback. Series: In Easy Steps. 192 pages, 200 full colour screenshots, images, photographs, charts, diagrams. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 226 x 188 x 11. Weight: 426.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- In Easy Steps Limited
- Edition
- 0th Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9781840784268
- ISBN
- 9781840784268
Paperback
Condition: New
€ 16.99€ 15.83
€ 16.99
€ 15.83
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 95.20
€ 95.20
Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780415620406
- ISBN
- 9780415620406
Paperback
Condition: New
€ 55.82
€ 55.82
Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415532853
- ISBN
- 9780415532853
Paperback
Condition: New
€ 64.58
€ 64.58
Hardcover. REALTOR(r) Magazine's most popular issue, issued each March, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and legal considerations. Editor(s): Spira, Christina Hoffmann. Num Pages: 272 pages, black & white illustrations. BIC Classification: KFFR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470096895
- ISBN
- 9780470096895
Hardback
Condition: New
€ 37.99€ 29.94
€ 37.99
€ 29.94
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Scarecrow Press United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780810891593
- ISBN
- 9780810891593
Paperback
Condition: New
€ 40.99€ 28.79
€ 40.99
€ 28.79
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 26.22
€ 26.22
Paperback. Offers practical guidance to help you develop customer service training. This title features dozens of field-tested exercises, games, activities, icebreakers and assessment instruments that also help you teach employees the importance of customer service and improve their performance. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 296 x 210 x 13. Weight in Grams: 618.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780750663632
- ISBN
- 9780750663632
Paperback
Condition: New
€ 75.42
€ 75.42
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 36.99€ 30.17
€ 36.99
€ 30.17
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 15.99€ 12.34
€ 15.99
€ 12.34
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 20.99€ 20.97
€ 20.99
€ 20.97
Hardcover. Get real results for your business maximize your training and development programs
Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 188 x 242 x 25. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118647998
- ISBN
- 9781118647998
Hardback
Condition: New
€ 43.11
€ 43.11