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Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume - Sport Brands (Routledge Sports Marketing) - 9780415532853 - V9780415532853
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Sport Brands (Routledge Sports Marketing)

€ 62.40
FREE Delivery in Ireland
Description for Sport Brands (Routledge Sports Marketing) Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered ... Read more

Product Details

Format
Paperback
Publication date
2013
Publisher
Routledge
Number of pages
208
Condition
New
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9780415532853
SKU
V9780415532853
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5

About Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume
Patrick Bouchet is Professor of Sport Management and Marketing within the Sport Sciences Faculty at the University of Burgundy, France, and is a member of the Socio-Psychology and Sport Management research group. His research interests are actors’ behaviours (consumers, groups and organisations) linked to sport consumption (event, tourism and retailing). He has co-edited several books on sport management and marketing and two books on sport ... Read more

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