Sales & marketing
Results 73 - 96 of 1433
Sales & marketing
Paperback. Num Pages: 217 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 22. Weight in Grams: 372.
- Publisher
- PressBox
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th
- Condition
- New
- SKU
- V9780983429036
- ISBN
- 9780983429036
Paperback
Condition: New
€ 21.99€ 16.22
€ 21.99
€ 16.22
Paperback. The definitive handbook for managing a company's brand and reputation. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 29. Weight in Grams: 754.
- Publisher
- LID Editorial Empresarial
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9788483567975
- ISBN
- 9788483567975
Paperback
Condition: New
€ 33.41
€ 33.41
Paperback. Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. Series: Intertext. Num Pages: 144 pages, 33 b&w photographs. BIC Classification: 2AB; CFG; CJB; KJSA. Category: (UU) Undergraduate. Dimension: 244 x 175 x 9. Weight in Grams: 278.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415278034
- ISBN
- 9780415278034
Paperback
Condition: New
€ 30.99
€ 30.99
Paperback. Sales people are often a breed apart; being their trainer is an ambitious, but rewarding challenge. Founded in the competencies of world-class selling, this title approaches training sales people with a different strategy - effective, results driven training that closes sales. Editor(s): Siegfried, Angela. Series: ASTD Training Basics Series. Num Pages: 200 pages, figures. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 190 x 241 x 14. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Association for Talent Development
- Condition
- New
- SKU
- V9781562866761
- ISBN
- 9781562866761
Paperback
Condition: New
€ 37.81
€ 37.81
Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781118446232
- ISBN
- 9781118446232
Hardback
Condition: New
€ 35.99€ 27.63
€ 35.99
€ 27.63
Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780571309221
- ISBN
- 9780571309221
Paperback
Condition: New
€ 19.99€ 14.07
€ 19.99
€ 14.07
Paperback. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. Series: New Rules Social Media Series. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 22. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised and Updated
- Condition
- New
- SKU
- V9781118232606
- ISBN
- 9781118232606
Paperback
Condition: New
€ 24.99€ 18.61
€ 24.99
€ 18.61
Paperback. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 149 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781564147691
- ISBN
- 9781564147691
Paperback
Condition: New
€ 16.99€ 15.27
€ 16.99
€ 15.27
Hardcover.
Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 23. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470563557
- ISBN
- 9780470563557
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 57.62
€ 57.62
Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470575420
- ISBN
- 9780470575420
Hardback
Condition: New
€ 48.99€ 37.59
€ 48.99
€ 37.59
Hardcover. Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do. Num Pages: 256 pages, Ill. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471509486
- ISBN
- 9780471509486
Hardback
Condition: New
€ 50.99€ 39.41
€ 50.99
€ 39.41
Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Adams Media Corporation United States
- Number of pages
- 256
- Condition
- New
- Edition
- 3rd Revised edition
- SKU
- V9781440506697
- ISBN
- 9781440506697
Paperback
Condition: New
€ 13.99€ 10.43
€ 13.99
€ 10.43
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 132.86
€ 132.86
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 69.51
€ 69.51
Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Ebury Press
- Condition
- New
- SKU
- 9781785034558
- ISBN
- 9781785034558
Paperback
Condition: New
€ 16.99€ 12.52
€ 16.99
€ 12.52
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 59.68
€ 59.68
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848551725
- ISBN
- 9781848551725
Hardback
Condition: New
€ 115.52
€ 115.52
Hardcover. Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 250 pages. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 156 x 234 x 25. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9780857248534
- ISBN
- 9780857248534
Hardback
Condition: New
€ 122.05
€ 122.05
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 142.71
€ 142.71
Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410803
- ISBN
- 9781784410803
Hardback
Condition: New
€ 140.77
€ 140.77
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 164.66
€ 164.66
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of California Press
- Edition
- First Edition, Updated Edition, with a New Preface
- Number of pages
- 330
- Condition
- New
- SKU
- V9780520274693
- ISBN
- 9780520274693
Paperback
Condition: New
€ 32.99€ 23.94
€ 32.99
€ 23.94