Sales & marketing
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Sales & marketing
Share This: The Social Media Handbook for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
- Publisher
- Wiley
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118404843
- ISBN
- 9781118404843
Hardback
Condition: New
€ 23.99€ 17.80
€ 23.99
€ 17.80
Share This Too: More Social Media Solutions for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 324
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118676936
- ISBN
- 9781118676936
Hardback
Condition: New
€ 30.99€ 24.01
€ 30.99
€ 24.01
Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749477547
- ISBN
- 9780749477547
Paperback
Condition: New
€ 45.99€ 40.21
€ 45.99
€ 40.21
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Paperback. .
- Publisher
- Prentice Hall
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134263434
- ISBN
- 9780134263434
Paperback
Condition: New
€ 24.99€ 5.96
€ 24.99
€ 5.96
Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474220859
- ISBN
- 9781474220859
Paperback
Condition: New
€ 33.99€ 33.60
€ 33.99
€ 33.60
Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780719096518
- ISBN
- 9780719096518
Paperback
Condition: New
€ 26.13
€ 26.13
Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 318
- Format
- Paperback
- Publication date
- 1966
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780844231013
- ISBN
- 9780844231013
Paperback
Condition: New
€ 16.99€ 13.72
€ 16.99
€ 13.72
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780765646941
- ISBN
- 9780765646941
Paperback
Condition: New
€ 60.95
€ 60.95
Paperback. This book is designed to help businesses construct and implement their sales strategy. Understanding how a sales team operates within a changing environment and having a proactive approach will have a big impact on a company's future success. Num Pages: 212 pages, Diagrams and tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 206 x 151 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Thorogood United Kingdom
- Edition
- 0th Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9781854187963
- ISBN
- 9781854187963
Paperback
Condition: New
€ 28.99
€ 28.99
Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422189887
- ISBN
- 9781422189887
Paperback
Condition: New
€ 21.99€ 21.07
€ 21.99
€ 21.07
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9781905209071
- ISBN
- 9781905209071
Hardback
Condition: New
€ 179.01
€ 179.01
Paperback. Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years. Num Pages: 576 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 30. Weight in Grams: 1224.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 544
- Condition
- New
- SKU
- V9781856176170
- ISBN
- 9781856176170
Paperback
Condition: New
€ 66.09
€ 66.09
Paperback. Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJC; KJSM; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 158 x 15. Weight in Grams: 346.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749472115
- ISBN
- 9780749472115
Paperback
Condition: New
€ 30.99€ 27.51
€ 30.99
€ 27.51
Paperback. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 180
- Condition
- New
- SKU
- V9781576753835
- ISBN
- 9781576753835
Paperback
Condition: New
€ 17.99€ 16.25
€ 17.99
€ 16.25
Paperback. Num Pages: 224 pages, diagrams, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 156 x 11. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601632661
- ISBN
- 9781601632661
Paperback
Condition: New
€ 17.99€ 17.33
€ 17.99
€ 17.33
Paperback. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 11. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601632760
- ISBN
- 9781601632760
Paperback
Condition: New
€ 17.99€ 17.31
€ 17.99
€ 17.31
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 23.99€ 19.46
€ 23.99
€ 19.46
Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
- Publisher
- Wiley
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118379769
- ISBN
- 9781118379769
Paperback
Condition: New
€ 30.99€ 24.29
€ 30.99
€ 24.29
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 30.99€ 24.35
€ 30.99
€ 24.35
Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119061236
- ISBN
- 9781119061236
Paperback
Condition: New
€ 60.95
€ 60.95
Paperback. Num Pages: 102 pages, illus. BIC Classification: CBW; KJS; KNTP; VSC. Category: (G) General (US: Trade). Dimension: 223 x 153 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 102
- Condition
- New
- SKU
- V9781560722779
- ISBN
- 9781560722779
Paperback
Condition: New
€ 30.99€ 22.20
€ 30.99
€ 22.20
Paperback. .
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781599185965
- ISBN
- 9781599185965
Paperback
Condition: New
€ 23.99€ 20.92
€ 23.99
€ 20.92
Paperback. Anyone with access to a broadband connection can make money online. This title teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 197 x 128 x 8. Weight in Grams: 160.
- Publisher
- Kogan Page Ltd
- Number of pages
- 136
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780749461591
- ISBN
- 9780749461591
Paperback
Condition: New
€ 14.99€ 13.96
€ 14.99
€ 13.96