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Strategic Marketing Planning
Colin Gilligan
€ 66.09
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Description for Strategic Marketing Planning
Paperback. Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years. Num Pages: 576 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 30. Weight in Grams: 1224.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes:
* Changing corporate perspectives on the role of strategic marketing activity
* Changing social structures and the rise of social tribes
* The significance of ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
544
Condition
New
Number of Pages
576
Place of Publication
Oxford, United Kingdom
ISBN
9781856176170
SKU
V9781856176170
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Colin Gilligan
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future Professor Richard ... Read more
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