Sales & marketing
Results 313 - 336 of 1395
Sales & marketing
paperback.
- Publisher
- South-Western College Pub
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781133629382
- ISBN
- 9781133629382
Paperback
Condition: New
€ 66.92
€ 66.92
Paperback. Num Pages: 160 pages, 48 black & white illustrations, 18 black & white tables, 30 black & white line drawings. BIC Classification: CFB; CFD; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 0. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415806749
- ISBN
- 9780415806749
Paperback
Condition: New
€ 61.95
€ 61.95
Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118816172
- ISBN
- 9781118816172
Paperback
Condition: New
€ 25.99€ 18.48
€ 25.99
€ 18.48
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781305507272
- ISBN
- 9781305507272
Paperback
Condition: New
€ 98.45
€ 98.45
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 144.15
€ 144.15
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 15.56
€ 19.99
€ 15.56
Paperback. Practical and proven masterclasses for simple and effective small business marketing
This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857084408
- ISBN
- 9780857084408
Paperback
Condition: New
€ 19.99€ 16.94
€ 19.99
€ 16.94
Paperback. .
- Publisher
- Filament Publishing Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781910125045
- ISBN
- 9781910125045
Paperback
Condition: New
€ 20.99€ 16.23
€ 20.99
€ 16.23
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Paperback
Condition: New
€ 30.00€ 22.74
€ 30.00
€ 22.74
Hardcover. Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118611258
- ISBN
- 9781118611258
Hardback
Condition: New
€ 31.99€ 23.05
€ 31.99
€ 23.05
Hardback. Num Pages: 536 pages, illustrations. BIC Classification: KJE; KJP; KJSA; UDB. Category: (G) General (US: Trade). Dimension: 286 x 225 x 40. Weight in Grams: 1835.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Bonus Books Inc United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781566251624
- ISBN
- 9781566251624
Hardback
Condition: New
€ 83.55€ 79.76
€ 83.55
€ 79.76
Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780470503805
- ISBN
- 9780470503805
Hardback
Condition: New
€ 27.99€ 22.51
€ 27.99
€ 22.51
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 20.99€ 19.76
€ 20.99
€ 19.76
Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410018
- ISBN
- 9781784410018
Hardback
Condition: New
€ 131.08
€ 131.08
Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
- Publisher
- John Murray Press
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781444159851
- ISBN
- 9781444159851
Paperback
Condition: New
€ 14.99€ 11.58
€ 14.99
€ 11.58
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634853187
- ISBN
- 9781634853187
Hardback
Condition: New
€ 195.09€ 143.16
€ 195.09
€ 143.16
Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787987527
- ISBN
- 9780787987527
Hardback
Condition: New
€ 25.99€ 21.59
€ 25.99
€ 21.59
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 252
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040899
- ISBN
- 9781292040899
Paperback
Condition: New
€ 96.39
€ 96.39
Hardcover. An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business. Num Pages: 288 pages, Illustrations. BIC Classification: KJL; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 162 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471133926
- ISBN
- 9780471133926
Hardback
Condition: New
€ 51.67€ 44.54
€ 51.67
€ 44.54
Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Amacom United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780814409435
- ISBN
- 9780814409435
Hardback
Condition: New
€ 25.99€ 24.19
€ 25.99
€ 24.19
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 36.99€ 33.33
€ 36.99
€ 33.33
Hardcover. From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 23. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118273210
- ISBN
- 9781118273210
Hardback
Condition: New
€ 30.99€ 24.34
€ 30.99
€ 24.34
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 13.91
€ 18.99
€ 13.91
Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 356
- Condition
- New
- SKU
- V9780762303182
- ISBN
- 9780762303182
Hardback
Condition: New
€ 144.15
€ 144.15