Sales & marketing
Results 361 - 384 of 3987
Sales & marketing
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Hardback. Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 234 x 156 x 33. Weight in Grams: 1028.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 603
- Condition
- New
- SKU
- V9780387261751
- ISBN
- 9780387261751
Hardback
Condition: New
€ 189.84
€ 189.84
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Paperback. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 914.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 603
- Condition
- New
- SKU
- V9781441938718
- ISBN
- 9781441938718
Paperback
Condition: New
€ 188.78
€ 188.78
Paperback / so. Editor(s): Wust, Cornelia; Kreutzer, Ralf T. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834930439
- ISBN
- 9783834930439
Paperback
Condition: New
€ 92.14
€ 92.14
China Cultural and Creative Industries Reports 2013
. Ed(S): Xiang, Hardy Yong; Walker, Patricia ...
Paperback. This book offers a collection of detailed, high quality reports on the growth of China's cultural and creative industries, which will help researchers to better understand policy changes, future trends and investment opportunities. Editor(s): Xiang, Hardy Yong; Walker, Patricia Ann. Series: Understanding China. Num Pages: 184 pages, 10 black & white illustrations, 46 colour illustrations, biography. BIC Classification: JFC; JMH; JNU; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 184
- Condition
- New
- SKU
- V9783662523346
- ISBN
- 9783662523346
Paperback
Condition: New
€ 121.28
€ 121.28
Hardback. Editor(s): Xiang, Zheng; Fesenmaier, Daniel R. Series: Tourism on the Verge. Num Pages: 323 pages, 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography. BIC Classification: KJC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 649.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 323
- Condition
- New
- SKU
- V9783319442624
- ISBN
- 9783319442624
Hardback
Condition: New
€ 219.12
€ 219.12
Paperback. Editor(s): Xiang, Zheng; Tussyadiah, Iis. Num Pages: 907 pages, black & white illustrations. BIC Classification: AMVD; J; KJQ; KJS; UF; UNH. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 48. Weight in Grams: 1296.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 907
- Condition
- New
- SKU
- V9783319039725
- ISBN
- 9783319039725
Paperback
Condition: New
€ 244.39
€ 244.39
Hardback. Inter-Regional Place Branding Editor(s): Zenker, Sebastian; Jacobsen, Bjorn P. Num Pages: 196 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography. BIC Classification: KJS; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 196
- Condition
- New
- SKU
- V9783319153285
- ISBN
- 9783319153285
Hardback
Condition: New
€ 186.21
€ 186.21
Paperback / so. Editor(s): Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna. Num Pages: 1075 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 54. Weight in Grams: 1701.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 1075
- Condition
- New
- SKU
- V9783322890375
- ISBN
- 9783322890375
Paperback
Condition: New
€ 105.17
€ 105.17
paperback. Editor(s): Zerfass, Ansgar (University of Leipzig Germany); Rademacher, Lars; Wehmeier, Stefan. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783531180984
- ISBN
- 9783531180984
Paperback
Condition: New
€ 58.85
€ 58.85
Hardback. Editor(s): Zhang, Yufeng; Gregory, Mike. Num Pages: 25 black & white illustrations, biography. BIC Classification: KJM; KJSM; KJT; KJU; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319563350
- ISBN
- 9783319563350
Hardback
Condition: New
€ 197.90
€ 197.90
Paperback. Editor(s): Zhang, Zhi-Xue; Zhang, Jianjun. Num Pages: 355 pages, 2 black & white illustrations, 4 colour illustrations, biography. BIC Classification: 1FPC; KCB; KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 355
- Condition
- New
- SKU
- V9783662515068
- ISBN
- 9783662515068
Paperback
Condition: New
€ 122.75
€ 122.75
paperback. Num Pages: 225 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 13. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st Edition
- Number of pages
- 225
- Condition
- New
- SKU
- V9783540129349
- ISBN
- 9783540129349
Paperback
Condition: New
€ 78.97
€ 78.97
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834908681
- ISBN
- 9783834908681
Paperback
Condition: New
€ 85.19
€ 85.19
Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 373
- Condition
- New
- SKU
- V9780899302492
- ISBN
- 9780899302492
Hardback
Condition: New
€ 85.80€ 82.48
€ 85.80
€ 82.48
Hardback. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781461451242
- ISBN
- 9781461451242
Hardback
Condition: New
€ 122.36
€ 122.36
Hardback. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Num Pages: 171 pages, biography. BIC Classification: 1DVT; KJJ; KJMV7; KJS; RNA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 171
- Condition
- New
- SKU
- V9781137535870
- ISBN
- 9781137535870
Hardback
Condition: New
€ 63.78
€ 63.78
Paperback. Num Pages: 271 pages, biography. BIC Classification: KC; KJC; KJQ; KJS; KJSM; PBT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349475193
- ISBN
- 9781349475193
Paperback
Condition: New
€ 68.67
€ 68.67
Paperback. Num Pages: 324 pages, 3 black & white illustrations, biography. BIC Classification: HBTQ; JF; JPA; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 324
- Condition
- New
- SKU
- V9781349387670
- ISBN
- 9781349387670
Paperback
Condition: New
€ 143.82
€ 143.82
Paperback. Num Pages: 190 pages, biography. BIC Classification: KJC; KJG; KJJ; KJMV6; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 190
- Condition
- New
- SKU
- V9781349468966
- ISBN
- 9781349468966
Paperback
Condition: New
€ 34.37
€ 34.37
Hardcover. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 28. Weight in Grams: 748.
- Publisher
- Palgrave Macmillan
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781403903051
- ISBN
- 9781403903051
Hardback
Condition: New
€ 114.04
€ 114.04
Paperback / so. Num Pages: 365 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 603.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 365
- Condition
- New
- SKU
- V9783322845795
- ISBN
- 9783322845795
Paperback
Condition: New
€ 71.43
€ 71.43
hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 249
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319488530
- ISBN
- 9783319488530
Hardback
Condition: New
€ 175.52
€ 175.52
Collaboration, Learning and Innovation Across Outsourced Services Valu...
Abbott, Pamela; Zheng, Yingqin; Du, Rong
Paperback. Series: Springerbriefs in Digital Spaces. Num Pages: 67 pages, 3 black & white illustrations, biography. BIC Classification: KJMV5; KJMV6; KJQ; KJSM; UYZM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 67
- Condition
- New
- SKU
- V9783319144207
- ISBN
- 9783319144207
Paperback
Condition: New
€ 68.95
€ 68.95
hardcover. Num Pages: 256 pages, 47 black & white illustrations, biography. BIC Classification: JMH; JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9783319535371
- ISBN
- 9783319535371
Hardback
Condition: New
€ 122.67
€ 122.67