Sales & marketing
Results 3961 - 3971 of 3971
Sales & marketing
Verschwimmende Grenzen Zwischen Journalismus, Public Relations, Werbun...
. Ed(S): Gonser, Nicole; Russmann, Uta
Paperback / so. Editor(s): Gonser, Nicole; Russmann, Uta. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658135775
- ISBN
- 9783658135775
Paperback
Condition: New
€ 48.36
€ 48.36
Paperback / so. Editor(s): Gottgens, Olaf; Gelbert, Adel; Boing, Christian. Num Pages: 355 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 617.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 355
- Condition
- New
- SKU
- V9783322912572
- ISBN
- 9783322912572
Paperback
Condition: New
€ 71.01
€ 71.01
Hardback. Editor(s): Greipl, Erich; Muller, Stefan. Series: Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 379.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006126
- ISBN
- 9783835006126
Hardback
Condition: New
€ 91.02
€ 91.02
Paperback. Editor(s): Groppel-Klein, Andrea; Germelmann, Claas Christian. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 949.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907356
- ISBN
- 9783834907356
Paperback
Condition: New
€ 83.78
€ 83.78
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 275.93
€ 275.93
Paperback. Editor(s): Grunert, Klaus Gunter; Thogersen, John. Num Pages: 379 pages, biography. BIC Classification: KCP; KJS; LBBM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Birkhauser Boston Inc United States
- Number of pages
- 379
- Condition
- New
- SKU
- V9781461498070
- ISBN
- 9781461498070
Paperback
Condition: New
€ 186.66
€ 186.66
Hardback. Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 163 x 26. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783540714033
- ISBN
- 9783540714033
Hardback
Condition: New
€ 155.85
€ 155.85
paperback. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KCC; KJSM; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 587.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Germany
- Edition
- Softcover reprint of hardcover 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642090561
- ISBN
- 9783642090561
Paperback
Condition: New
€ 112.63
€ 112.63
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 187.21
€ 187.21
Paperback. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Sabine; Hader, Michael; Kuhne, Mike. Num Pages: 340 pages, biography. BIC Classification: JHB; JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642445194
- ISBN
- 9783642445194
Paperback
Condition: New
€ 186.23
€ 186.23
Paperback / so. Editor(s): Hammann, Peter; Schmidt, Lars; Welling, Michael; Edenhofer, Peter. Num Pages: 434 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 434
- Condition
- New
- SKU
- V9783322905246
- ISBN
- 9783322905246
Paperback
Condition: New
€ 96.92
€ 96.92
Paperback. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1984
- Number of pages
- 242
- Condition
- New
- SKU
- V9789401089906
- ISBN
- 9789401089906
Paperback
Condition: New
€ 122.04
€ 122.04
Forschungskooperationen Zwischen Wissenschaft Und Praxis
. Ed(S): Hanebuth, Andrea; Lee, Roh Pin; Mesc...
Hardback. Editor(s): Hanebuth, Andrea; Lee, Roh Pin; Meschke, Stephan; Nicklas, Maria. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 603.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658084943
- ISBN
- 9783658084943
Hardback
Condition: New
€ 59.90
€ 59.90
Hardback. Editor(s): Harringer, Christoph; Maier, Hannes. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 155 x 18. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642203763
- ISBN
- 9783642203763
Hardback
Condition: New
€ 69.76
€ 69.76
hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Sage Publications United States
- Edition
- 1st Edition
- Number of pages
- 616
- Condition
- New
- SKU
- V9780761943938
- ISBN
- 9780761943938
Hardback
Condition: New
€ 186.93
€ 186.93
Paperback / so. Editor(s): Hartmann, Wolfgang; Kreutzer, Ralf T; Kuhfuss, Holger. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 42. Weight in Grams: 1297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783663015604
- ISBN
- 9783663015604
Paperback
Condition: New
€ 65.10
€ 65.10
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Hawes, Jon M.; Glisan, George B.
Paperback. Editor(s): Hawes, Jon M.; Glisan, George B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 561 pages, biography. BIC Classification: 3JJPN; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 29. Weight in Grams: 1374.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 561
- Condition
- New
- SKU
- V9783319369181
- ISBN
- 9783319369181
Paperback
Condition: New
€ 191.27
€ 191.27
Paperback. Editor(s): Heidenreich, Sven; Huber, Frank; Vogel, Johannes. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834910936
- ISBN
- 9783834910936
Paperback
Condition: New
€ 80.22
€ 80.22
Paperback / so. Editor(s): Heinemann, Gerrit; Haug, Kathrin; Gehrckens, Mathias; Dgroup. Num Pages: 358 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 358
- Condition
- New
- SKU
- V9783658012991
- ISBN
- 9783658012991
Paperback
Condition: New
€ 54.77
€ 54.77
Paperback. This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management. Editor(s): Helm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher. Series: Management for Professionals. Num Pages: 300 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783642270741
- ISBN
- 9783642270741
Paperback
Condition: New
€ 64.30
€ 64.30
paperback. Die Autoren prasentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einfuhrungskonzepte sowie notwendiger Organisation und Technik. Durch die Einbindung zahlreicher Praxisbeispiele werden der Nutzen und die Einsatzmoglichkeiten von CRM in der Unternehmenspraxis anschaulich unterstutzt. " Editor(s): Helmke, Stefan; Dangelmaier, Wilhelm. Num Pages: 456 pages, 175 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 24. Weight in Grams: 765.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Edition
- 2001st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9783409117678
- ISBN
- 9783409117678
Paperback
Condition: New
€ 71.85
€ 71.85
Paperback / so. Editor(s): Helmke, Stefan; Uebel, Matthias; Dangelmaier, Wilhelm. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 562.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Gabler United States
- Edition
- 6
- Condition
- New
- SKU
- V9783658066239
- ISBN
- 9783658066239
Paperback
Condition: New
€ 86.33
€ 86.33
Hardback. Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice. Editor(s): Hennig-Thurau, Thorsten; Hansen, Ursula. Num Pages: 462 pages, 24 black & white tables, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 851.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 462
- Condition
- New
- SKU
- V9783540669425
- ISBN
- 9783540669425
Hardback
Condition: New
€ 73.21
€ 73.21
Paperback. Editor(s): Hennig-Thurau, Thorsten; Hansen, Ursula. Num Pages: 462 pages, 24 black & white tables, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 24. Weight in Grams: 730.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 462
- Condition
- New
- SKU
- V9783642086229
- ISBN
- 9783642086229
Paperback
Condition: New
€ 65.96
€ 65.96