Sales & marketing
Results 73 - 96 of 1433
Sales & marketing
Paperback. Series: In Easy Steps. 192 pages, 200 full colour screenshots, images, photographs, charts, diagrams. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 226 x 188 x 11. Weight: 426.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- In Easy Steps Limited
- Edition
- 0th Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9781840784268
- ISBN
- 9781840784268
Paperback
Condition: New
€ 16.99€ 15.83
€ 16.99
€ 15.83
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 95.20
€ 95.20
Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780415620406
- ISBN
- 9780415620406
Paperback
Condition: New
€ 55.20
€ 55.20
Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415532853
- ISBN
- 9780415532853
Paperback
Condition: New
€ 63.67
€ 63.67
Hardcover. REALTOR(r) Magazine's most popular issue, issued each March, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and legal considerations. Editor(s): Spira, Christina Hoffmann. Num Pages: 272 pages, black & white illustrations. BIC Classification: KFFR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470096895
- ISBN
- 9780470096895
Hardback
Condition: New
€ 37.99€ 29.35
€ 37.99
€ 29.35
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years. Num Pages: 576 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 30. Weight in Grams: 1224.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 544
- Condition
- New
- SKU
- V9781856176170
- ISBN
- 9781856176170
Paperback
Condition: New
€ 66.09
€ 66.09
Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Scarecrow Press United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780810891593
- ISBN
- 9780810891593
Paperback
Condition: New
€ 40.99€ 28.46
€ 40.99
€ 28.46
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 25.90
€ 25.90
Paperback. Offers practical guidance to help you develop customer service training. This title features dozens of field-tested exercises, games, activities, icebreakers and assessment instruments that also help you teach employees the importance of customer service and improve their performance. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 296 x 210 x 13. Weight in Grams: 618.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780750663632
- ISBN
- 9780750663632
Paperback
Condition: New
€ 72.14
€ 72.14
Paperback. This volume presents a critical overview of major sociological approaches to the process of consumption, in both modern and postmodern societies. It develops an analysis of consumption as a socio-cultural process, and of the ideology of consumerism. Series: Key Ideas. Num Pages: 144 pages, bibliography. BIC Classification: JFC; JHBC; JHM; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 203 x 129 x 9. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415069625
- ISBN
- 9780415069625
Paperback
Condition: New
€ 67.16
€ 67.16
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 36.99€ 29.70
€ 36.99
€ 29.70
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 15.99€ 12.18
€ 15.99
€ 12.18
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 20.99€ 20.67
€ 20.99
€ 20.67
Hardcover. Get real results for your business maximize your training and development programs
Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 188 x 242 x 25. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118647998
- ISBN
- 9781118647998
Hardback
Condition: New
€ 43.11
€ 43.11
Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Adams Media Corporation United States
- Number of pages
- 256
- Condition
- New
- Edition
- 3rd Revised edition
- SKU
- V9781440506697
- ISBN
- 9781440506697
Paperback
Condition: New
€ 13.99€ 10.43
€ 13.99
€ 10.43
Hardback. Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Num Pages: 464 pages, tables, figures, bibliography, name index, subject index. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 261 x 187 x 33. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 464
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765623638
- ISBN
- 9780765623638
Hardback
Condition: New
€ 244.91
€ 244.91
Paperback. Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 19. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Sybex
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781118403457
- ISBN
- 9781118403457
Paperback
Condition: New
€ 30.99€ 24.02
€ 30.99
€ 24.02
Hardback. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Bloomsbury Publishing Plc United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780313303647
- ISBN
- 9780313303647
Hardback
Condition: New
€ 78.29
€ 78.29
Hardcover. Showcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients. Num Pages: 197 pages, black & white illustrations, figures, charts, graphs. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- ABC-CLIO United States
- Number of pages
- 197
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780313380006
- ISBN
- 9780313380006
Hardback
Condition: New
€ 62.04
€ 62.04
Hardcover. This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Num Pages: 184 pages, black & white illustrations, black & white tables. BIC Classification: KJS; KJVS; KNPR. Category: (G) General (US: Trade). Dimension: 235 x 156 x 20. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 184
- Condition
- New
- SKU
- V9780313394096
- ISBN
- 9780313394096
Hardback
Condition: New
€ 38.99€ 38.69
€ 38.99
€ 38.69
Hardback. The authors of this text present a theory to explain why some messages and images communicate more effectively than others. They then show how to apply the theory in the areas of advertising, marketing, and high stake communications. Num Pages: 256 pages, index. BIC Classification: GPF; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 26. Weight in Grams: 603.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Bloomsbury Publishing Plc United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781567201840
- ISBN
- 9781567201840
Hardback
Condition: New
€ 78.29
€ 78.29
![Bruce Keillor - Marketing in the 21st Century: [4 volumes] - 9780275992750 - V9780275992750](https://www.kennys.ie/products/thumbs/9780275992750.jpg "Bruce Keillor - Marketing in the 21st Century: [4 volumes] - 9780275992750 - V9780275992750")
Multiple-component retail product. Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. This set showcases the trends, issues, ideas, and practices in marketing, with a particular emphasis on its evolution in the context of globalization and advances in technology. Editor(s): Keillor, Bruce D. Num Pages: 880 pages, 3 illustrations (b&w), 87 figures, 31 tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 127. Weight in Grams: 2722.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Bloomsbury Publishing Plc United States
- Edition
- Annotated
- Number of pages
- 880
- Condition
- New
- SKU
- V9780275992750
- ISBN
- 9780275992750
Hardback
Condition: New
€ 187.89
€ 187.89
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 20.99€ 19.99
€ 20.99
€ 19.99