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Sales & marketing

Results 1297 - 1315 of 1315

Sales & marketing

Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
Format
Paperback
Publication date
2012
Publisher
SAGE Publications, Inc
Edition
Fourth Edition
Number of pages
392
Condition
New
SKU
V9781412987707
ISBN
9781412987707
Paperback
Condition: New

€ 215.08

Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
Publisher
Simon & Schuster
Number of pages
306
Format
Paperback
Publication date
2008
Edition
Updated, Revised ed.
Condition
New
SKU
V9781416595243
ISBN
9781416595243
Paperback
Condition: New

€ 21.99
€ 18.37

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 182 x 16. Weight in Grams: 412.
Format
Paperback
Publication date
2001
Publisher
Frederick Fell United States
Edition
New ed
Number of pages
208
Condition
New
SKU
V9780883910641
ISBN
9780883910641
Paperback
Condition: New

€ 17.99
€ 17.61

Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119291701
ISBN
9781119291701
Hardback
Condition: New

€ 26.99
€ 20.23

Paperback. 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Num Pages: 256 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 154 x 18. Weight in Grams: 316.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118684412
ISBN
9781118684412
Paperback
Condition: New

€ 25.99
€ 21.08

Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119291756
ISBN
9781119291756
Hardback
Condition: New

€ 25.99
€ 19.44

Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471984573
ISBN
9780471984573
Hardback
Condition: New

€ 54.15

Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780470848227
ISBN
9780470848227
Hardback
Condition: New

€ 53.36

Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
Publisher
Laurence King Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781780676876
ISBN
9781780676876
Paperback
Condition: New

€ 33.99
€ 23.55

Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
Format
Paperback
Publication date
2017
Publisher
Oxford University Press
Edition
1st Edition
Condition
New
SKU
V9780190303365
ISBN
9780190303365
Paperback
Condition: New

€ 52.38

Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
412
Condition
New
SKU
V9780470487532
ISBN
9780470487532
Hardback
Condition: New

€ 108.05

Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780749468897
ISBN
9780749468897
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118797419
ISBN
9781118797419
Hardback
Condition: New

€ 25.99
€ 21.03

Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470182697
ISBN
9780470182697
Hardback
Condition: New

€ 30.99
€ 23.86

Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780240823706
ISBN
9780240823706
Paperback
Condition: New

€ 49.99
€ 35.55

Paperback. Covers some of the best practices of top sales performers in various critical areas. This book offers lessons that help you forge rewarding customer relationships, a higher income, and a richer career satisfaction. Num Pages: 165 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 129 x 12. Weight in Grams: 181.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
165
Condition
New
SKU
V9780471478690
ISBN
9780471478690
Paperback
Condition: New

€ 24.99
€ 20.23

Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780764550669
ISBN
9780764550669
Paperback
Condition: New

€ 18.99
€ 15.15

Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780764550638
ISBN
9780764550638
Paperback
Condition: New

€ 19.99
€ 17.27

Paperback. Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Editor(s): Jamison, Warren. Num Pages: 384 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 199 x 132 x 21. Weight in Grams: 288.
Publisher
HarperCollins Publishers Ltd
Format
Paperback
Publication date
1994
Condition
New
SKU
V9780586058961
ISBN
9780586058961
Paperback
Condition: New

€ 17.99
€ 12.88

Paperback. Your guide to the most up-to-date selling strategies andtechniques

No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 190 x 237 x 28. Weight in Grams: 502.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781118967232
ISBN
9781118967232
Paperback
Condition: New

€ 25.99
€ 19.32

Paperback. Num Pages: 224 pages. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 15. Weight in Grams: 364.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781632650733
ISBN
9781632650733
Paperback
Condition: New

€ 17.99
€ 17.54

Paperback. Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 332.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470258217
ISBN
9780470258217
Paperback
Condition: New

€ 20.99
€ 18.21

Paperback.
Publisher
Pearson Education Limited United Kingdom
Number of pages
264
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273719953
ISBN
9780273719953
Paperback
Condition: New

€ 26.99
€ 26.77

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 37.99
€ 25.33

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