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The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
Tom Spitale
€ 24.99
€ 20.37
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Description for The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
A practical guide for inexperienced marketers who have to develop a marketing strategy
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.
- Explains how great marketers uncover insights about customers that competitors miss and use new ... Read more
- Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions
The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Show LessProduct Details
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9781118797419
SKU
V9781118797419
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Tom Spitale
TOM SPITALE has spent the last 20 years studying and unlocking the mysteries of marketing success. As a speaker, consultant and trainer he has launched thousands of strategic initiatives and plans in the Americas, Europe, and Asia for Fortune 500 companies and for lesser-known organizations in highly-specialized markets. Tom creates tools and frameworks that his clients use ... Read more
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