Sales & marketing
Results 1201 - 1224 of 3987
Sales & marketing
Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 360
- Condition
- New
- SKU
- V9780333739075
- ISBN
- 9780333739075
Hardback
Condition: New
€ 188.20
€ 188.20
Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230577343
- ISBN
- 9780230577343
Hardback
Condition: New
€ 63.86
€ 63.86
Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230537996
- ISBN
- 9780230537996
Hardback
Condition: New
€ 123.02
€ 123.02
Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230517042
- ISBN
- 9780230517042
Hardback
Condition: New
€ 64.55
€ 64.55
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 75.15
€ 75.15
Hardcover. This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBT; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 151 x 23. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 326
- Condition
- New
- SKU
- V9780230341067
- ISBN
- 9780230341067
Hardback
Condition: New
€ 64.83
€ 64.83
Hardcover. Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Editor(s): Kitchen, Philip J. Num Pages: 152 pages, biography. BIC Classification: 3JM; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 226 x 163 x 14. Weight in Grams: 308.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 152
- Condition
- New
- SKU
- V9780230296831
- ISBN
- 9780230296831
Hardback
Condition: New
€ 63.74
€ 63.74
Hardcover. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, Robert. Num Pages: 296 pages, biography. BIC Classification: GBCY; KJS; RP. Category: (P) Professional & Vocational. Dimension: 243 x 186 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 296
- Condition
- New
- SKU
- V9780230279520
- ISBN
- 9780230279520
Hardback
Condition: New
€ 65.33
€ 65.33
Hardcover. This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. Editor(s): Badillo, Patrick-Yves; Lesourd, Jean Baptiste. Series: Applied Econometrics Association Series. Num Pages: 246 pages, biography. BIC Classification: KCC; KCH; KJC; KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 142 x 223 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230277700
- ISBN
- 9780230277700
Hardback
Condition: New
€ 122.53
€ 122.53
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230252028
- ISBN
- 9780230252028
Hardback
Condition: New
€ 122.91
€ 122.91
Hardcover. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. Editor(s): Haghirian, Parissa. Num Pages: 261 pages, biography. BIC Classification: 1FPJ; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 217 x 145 x 21. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780230242869
- ISBN
- 9780230242869
Hardback
Condition: New
€ 64.81
€ 64.81
Hardcover. Editor(s): Ab Manan, Siti Khadijah; Abd Rahman, Fadilah; Sahri, Mardhiyyah. Num Pages: 607 pages, 49 black & white illustrations, biography. BIC Classification: HRA; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 33. Weight in Grams: 1069.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9789811014505
- ISBN
- 9789811014505
Hardback
Condition: New
€ 412.38
€ 412.38
Hardcover. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319511269
- ISBN
- 9783319511269
Hardback
Condition: New
€ 218.12
€ 218.12
Paperback. This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies. Editor(s): Darics, Erika. Num Pages: 274 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; KJSP. Category: (G) General (US: Trade). Dimension: 141 x 215 x 21. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349487776
- ISBN
- 9781349487776
Paperback
Condition: New
€ 63.61
€ 63.61
Hardcover. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 160 pages, 16 colour illustrations, 20 black & white tables, biography. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 156 x 216 x 17. Weight in Grams: 324.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Pivot
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137523365
- ISBN
- 9781137523365
Hardback
Condition: New
€ 74.92
€ 74.92
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 150 pages, 2 black & white tables. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Pivot
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137427496
- ISBN
- 9781137427496
Hardback
Condition: New
€ 63.81
€ 63.81
Paperback. Num Pages: 200 pages. BIC Classification: KJSP; MBP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 158 x 233 x 11. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9780415613316
- ISBN
- 9780415613316
Paperback
Condition: New
€ 56.38
€ 56.38
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824408184
- ISBN
- 9783824408184
Paperback
Condition: New
€ 101.88
€ 101.88
Hardcover. Num Pages: 238 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 162 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- SBS Publishers India
- Number of pages
- 238
- Condition
- New
- SKU
- V9788131427279
- ISBN
- 9788131427279
Hardback
Condition: New
€ 74.19€ 57.37
€ 74.19
€ 57.37
The Seven Principles of WOM and Buzz Marketing. Crossing the Tipping P...
Mourdoukoutas, Panos; Siomkos, George J.
Hardback. Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Num Pages: 104 pages, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 760.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 104
- Condition
- New
- SKU
- V9783642021084
- ISBN
- 9783642021084
Hardback
Condition: New
€ 66.14
€ 66.14
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of ...
Morris, Trevor, Goldsworthy, Simon
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230205840
- ISBN
- 9780230205840
Hardback
Condition: New
€ 75.15
€ 75.15
Hardcover. This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. Num Pages: 263 pages, biography. BIC Classification: 1QFE; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780230205833
- ISBN
- 9780230205833
Hardback
Condition: New
€ 80.89
€ 80.89
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 378 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 22. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824480586
- ISBN
- 9783824480586
Paperback
Condition: New
€ 86.01
€ 86.01
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 36.99€ 30.17
€ 36.99
€ 30.17