Sales & marketing
Results 481 - 504 of 1402
Sales & marketing
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2008
- Edition
- 4th
- Condition
- New
- SKU
- V9780749451073
- ISBN
- 9780749451073
Paperback
Condition: New
€ 38.99€ 35.43
€ 38.99
€ 35.43
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 130.14
€ 130.14
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 115.73
€ 115.73
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 110.50
€ 110.50
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 115.16
€ 115.16
Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 226
- Condition
- New
- SKU
- V9780765613066
- ISBN
- 9780765613066
Hardback
Condition: New
€ 115.16
€ 115.16
Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765613059
- ISBN
- 9780765613059
Hardback
Condition: New
€ 115.73
€ 115.73
Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 352
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765613042
- ISBN
- 9780765613042
Hardback
Condition: New
€ 115.73
€ 115.73
Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
- Publisher
- Emerald Publishing Group
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780765621252
- ISBN
- 9780765621252
Hardback
Condition: New
€ 115.41
€ 115.41
Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749470036
- ISBN
- 9780749470036
Paperback
Condition: New
€ 35.99€ 32.17
€ 35.99
€ 32.17
Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780470021477
- ISBN
- 9780470021477
Hardback
Condition: New
€ 73.20
€ 73.20
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 28.87
€ 28.87
Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 373
- Condition
- New
- SKU
- V9780899302492
- ISBN
- 9780899302492
Hardback
Condition: New
€ 85.07€ 82.48
€ 85.07
€ 82.48
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780273758747
- ISBN
- 9780273758747
Paperback
Condition: New
€ 79.09
€ 79.09
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 398
- Condition
- New
- SKU
- V9781118489529
- ISBN
- 9781118489529
Hardback
Condition: New
€ 46.18
€ 46.18
Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781118099841
- ISBN
- 9781118099841
Hardback
Condition: New
€ 45.99€ 35.43
€ 45.99
€ 35.43
Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- The University of Chicago Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226632605
- ISBN
- 9780226632605
Hardback
Condition: New
€ 49.99€ 39.09
€ 49.99
€ 39.09
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 15.12
€ 15.12
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 32.99€ 32.72
€ 32.99
€ 32.72
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 42.99€ 38.58
€ 42.99
€ 38.58
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 115.52
€ 115.52
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 132.75
€ 132.75
Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 375
- Condition
- New
- SKU
- V9781781900222
- ISBN
- 9781781900222
Hardback
Condition: New
€ 140.77
€ 140.77
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 129.79
€ 129.79