Sales & marketing
Results 505 - 528 of 1401
Sales & marketing
Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470971284
- ISBN
- 9780470971284
Hardback
Condition: New
€ 109.99
€ 109.99
paperback. Series: Routledge Library Editions: Consumer Behaviour. Num Pages: 354 pages, black & white illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 216 x 138 x 19. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 354
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138838246
- ISBN
- 9781138838246
Paperback
Condition: New
€ 57.05
€ 57.05
Paperback. Num Pages: 304 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: JFFR; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 156 x 28. Weight in Grams: 371.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- United Kingdom
- Number of pages
- 304
- Condition
- New
- SKU
- V9780306822537
- ISBN
- 9780306822537
Paperback
Condition: New
€ 20.99€ 16.38
€ 20.99
€ 16.38
Paperback. Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. Series: International Library of Sociology. Num Pages: 208 pages, 20halftones. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415251839
- ISBN
- 9780415251839
Paperback
Condition: New
€ 70.53
€ 70.53
Paperback. Now, for the first time, all of the Schiffman sales-winning techniques are brought together in a single volume. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything a salesperson needs to know in order to improve their performance and make the sale. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 141 x 215 x 16. Weight in Grams: 248. 75 Ways to Master Cold Calling, Sharpen Your Unique Selling Proposition, and Close the Sale. 224 pages, Illustrationsstrations. Now, for the first time, all of the Schiffman sales-winning techniques are brought together in a single volume. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything a salesperson needs to know in order to improve their performance and make the sale. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 141 x 215 x 16. Weight: 242.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Adams Media
- Number of pages
- 224
- Condition
- New
- SKU
- V9781440550249
- ISBN
- 9781440550249
Paperback
Condition: New
€ 19.99€ 18.09
€ 19.99
€ 18.09
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 137.99
€ 137.99
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 136.68
€ 136.68
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 166.73
€ 166.73
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 42.99€ 38.58
€ 42.99
€ 38.58
Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Kogan Page
- Condition
- New
- SKU
- V9780749450113
- ISBN
- 9780749450113
Hardback
Condition: New
€ 30.99€ 27.84
€ 30.99
€ 27.84
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 42.99€ 38.58
€ 42.99
€ 38.58
Hardcover.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 194
- Condition
- New
- SKU
- V9780749455071
- ISBN
- 9780749455071
Hardback
Condition: New
€ 30.99€ 27.84
€ 30.99
€ 27.84
Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780749461232
- ISBN
- 9780749461232
Paperback
Condition: New
€ 38.99€ 35.36
€ 38.99
€ 35.36
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 94.26€ 91.21
€ 94.26
€ 91.21
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 94.26€ 91.41
€ 94.26
€ 91.41
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 59.66
€ 59.66
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 33.41
€ 33.41
Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781907794179
- ISBN
- 9781907794179
Paperback
Condition: New
€ 28.87
€ 28.87
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 14.80
€ 19.99
€ 14.80
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Condition
- New
- SKU
- 9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 16.99€ 13.88
€ 16.99
€ 13.88
Paperback. Num Pages: 264 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 19. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Number of pages
- 264
- Condition
- New
- SKU
- V9780730309994
- ISBN
- 9780730309994
Paperback
Condition: New
€ 30.99€ 24.30
€ 30.99
€ 24.30
paperback. Num Pages: 128 pages, black & white illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 216 x 133 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Career Press United States
- Edition
- 2nd Edition
- Number of pages
- 128
- Condition
- New
- SKU
- V9781564143075
- ISBN
- 9781564143075
Paperback
Condition: New
€ 12.80
€ 12.80
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 33.99€ 31.13
€ 33.99
€ 31.13
Paperback. Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content. Num Pages: 264 pages, 75 black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780240813028
- ISBN
- 9780240813028
Paperback
Condition: New
€ 63.35
€ 63.35