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Description for Party Marketing
Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form ... Read more
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
LID Publishing United Kingdom
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9781907794179
SKU
V9781907794179
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Harold Moe
Harold Moe has worked in senior marketing and sales positions for over 30 years. Today he works in business development and communications, with a constant focus on satisfying customers' needs and solving their problems. Lennart Grahn is a freelance copywriter and has worked with several large ad agencies.
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