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Branded Male: Marketing to Men
Mark Tungate
€ 30.99
€ 27.51
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Description for Branded Male: Marketing to Men
Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded ... Read more considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again. Show Less
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded ... Read more considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again. Show Less
Product Details
Format
Hardback
Publication date
2008
Publisher
Kogan Page
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780749450113
SKU
V9780749450113
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Tungate
Mark Tungate is a journalist specializing in media, marketing and communication and the author of the bestselling Fashion Brands, Adland and Media Monoliths. Based in Paris, he writes regularly about advertising, and has appeared in The Times, The Independent and The Telegraph. He is also the co-author of The Epica Book, an annual review of the best European advertising.
Reviews for Branded Male: Marketing to Men
"Tungate dissects the social trends that have been shaping the male consumer across a variety of sectors in recent years... Provides insights on how brands can tackle the business of engaging men in a relevant way - and the influential role that the women in their lives play." Carisa Bianchi, President, TBWA / Chiat / Day, Los Angeles ... Read more