Sales & marketing
Results 81 - 100 of 3928
Sales & marketing
Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780333685273
- ISBN
- 9780333685273
Hardback
Condition: New
€ 64.66
€ 64.66
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: GPF; KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9781461370765
- ISBN
- 9781461370765
Paperback
Condition: New
€ 122.99
€ 122.99
Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9780792386155
- ISBN
- 9780792386155
Hardback
Condition: New
€ 129.39
€ 129.39
Hardback. Editor(s): Wieland, Josef. Series: Ethical Economy. Num Pages: 168 pages, 14 black & white illustrations, 2 colour tables, biography. BIC Classification: KJG; KJR; KJSM; RNB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319488011
- ISBN
- 9783319488011
Hardback
Condition: New
€ 175.47
€ 175.47
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 151 x 227 x 11. Weight in Grams: 312. Five Ways to Amp Up Your Marketing and Accelerate Business. 224 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 151 x 227 x 11. Weight: 312.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601632333
- ISBN
- 9781601632333
Paperback
Condition: New
€ 16.99€ 16.53
€ 16.99
€ 16.53
Paperback.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Contemporary Books Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780809229772
- ISBN
- 9780809229772
Paperback
Condition: New
€ 18.99€ 18.25
€ 18.99
€ 18.25
Paperback / so. Series: Moderne Wirtschaftsbucher / Betriebswirtschaftliche Funktion. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 1976
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531113470
- ISBN
- 9783531113470
Paperback
Condition: New
€ 69.27
€ 69.27
Paperback. Series: Logistik in Industrie, Handel und Dienstleistungen. Num Pages: 338 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJMV5; KJS; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783540528647
- ISBN
- 9783540528647
Paperback
Condition: New
€ 69.95
€ 69.95
Paperback / so. Num Pages: 306 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 306
- Condition
- New
- SKU
- V9783834903464
- ISBN
- 9783834903464
Paperback
Condition: New
€ 49.11
€ 49.11
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 51.99€ 42.99
€ 51.99
€ 42.99
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790809664
- ISBN
- 9783790809664
Paperback
Condition: New
€ 69.79
€ 69.79
The Definitive Guide to Google AdWords: Create Versatile and Powerful ...
Weller, Bart, Calcott, Lori
Paperback. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Num Pages: 408 pages, 1, black & white illustrations. BIC Classification: KJE; KJSA. Category: (G) General (US: Trade). Dimension: 233 x 193 x 21. Weight in Grams: 702. Create Versatile and Powerful Marketing and Advertising Campaigns. 390 pages, 1, black & white illustrations. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJSA. Dimension: 233 x 193 x 21. Weight: 702.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Apress
- Edition
- 1st Edition
- Number of pages
- 390
- Condition
- New
- SKU
- V9781430240143
- ISBN
- 9781430240143
Paperback
Condition: New
€ 46.99€ 40.01
€ 46.99
€ 40.01
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 174 pages, Illustrations. BIC Classification: APW; KJSA; KNTY. Category: (G) General (US: Trade). Dimension: 242 x 161 x 18. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Lexington Books United States
- Number of pages
- 174
- Condition
- New
- SKU
- V9780669250039
- ISBN
- 9780669250039
Hardback
Condition: New
€ 125.71
€ 125.71
Paperback / so. Num Pages: 207 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 207
- Condition
- New
- SKU
- V9783835007383
- ISBN
- 9783835007383
Paperback
Condition: New
€ 84.58
€ 84.58
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 216 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9783835004382
- ISBN
- 9783835004382
Paperback
Condition: New
€ 80.22
€ 80.22
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS; PBF; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9781461371045
- ISBN
- 9781461371045
Paperback
Condition: New
€ 357.68
€ 357.68
hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer United States
- Edition
- 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9780792386353
- ISBN
- 9780792386353
Hardback
Condition: New
€ 363.73
€ 363.73
Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 648
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118373439
- ISBN
- 9781118373439
Paperback
Condition: New
€ 53.99€ 38.28
€ 53.99
€ 38.28
Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9780471134169
- ISBN
- 9780471134169
Hardback
Condition: New
€ 49.99€ 38.41
€ 49.99
€ 38.41
Paperback. This book offers a detailed analysis of business models used by Chinese small and medium sized enterprises (SMEs) that have succeeded in a highly competitive market. It covers a wide spectrum of industries, from modern agriculture to TV series production. Series: SpringerBriefs in Business. Num Pages: 157 pages, 12 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 157
- Condition
- New
- SKU
- V9783642449123
- ISBN
- 9783642449123
Paperback
Condition: New
€ 62.84
€ 62.84