Sales & marketing
Results 161 - 180 of 3987
Sales & marketing
Competitive Strategies: Managing the Present, Imagining the Future (Bo...
Valdani, Enrico, Arbore, Alessandro
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230301641
- ISBN
- 9780230301641
Hardback
Condition: New
€ 143.95
€ 143.95
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Paperback. Series: SpringerBriefs in Business. Num Pages: 128 pages, biography. BIC Classification: 1D; JPS; KJC; KJR; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 221.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 128
- Condition
- New
- SKU
- V9783319338422
- ISBN
- 9783319338422
Paperback
Condition: New
€ 75.25
€ 75.25
Moral Leadership in Business: Towards a Business Culture of Integrity
Vaduva, Sebastian; Alistar, Victor T.; Thomas...
paperback. Series: SpringerBriefs in Business. Num Pages: 94 pages, 22 colour illustrations, biography. BIC Classification: KJC; KJG; KJMB; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 174.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Number of pages
- 94
- Condition
- New
- Edition
- 1st ed. 2016
- SKU
- V9783319428802
- ISBN
- 9783319428802
Paperback
Condition: New
€ 72.29
€ 72.29
Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
- Publisher
- SAGE Publications Pvt. Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789351507505
- ISBN
- 9789351507505
Paperback
Condition: New
€ 50.99€ 50.33
€ 50.99
€ 50.33
Hardcover. Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Num Pages: 240 pages, black & white illustrations, black & white tables. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 157 x 24. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Skyhorse Publishing United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781621532637
- ISBN
- 9781621532637
Hardback
Condition: New
€ 26.99€ 22.83
€ 26.99
€ 22.83
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945006
- ISBN
- 9783834945006
Paperback
Condition: New
€ 59.02
€ 59.02
Paperback. Uwe Rutsatz untersucht anhand umfangreicher empirischer und experimenteller Analysen fur den Versandhandel, welche inaktiven Geschaftsbeziehungen wann, in welchem Umfang und wie reaktiviert werden sollten." Series: Kundenmanagement and Electronic Commerce. Num Pages: 282 pages, 8 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783824478415
- ISBN
- 9783824478415
Paperback
Condition: New
€ 100.91
€ 100.91
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658139803
- ISBN
- 9783658139803
Paperback
Condition: New
€ 48.36
€ 48.36
Paperback / so. Editor(s): Swoboda, Uwe. Num Pages: colour illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322912671
- ISBN
- 9783322912671
Paperback
Condition: New
€ 91.79
€ 91.79
Hardback. Editor(s): Kamenz, Uwe. Num Pages: 1081 pages, 56 black & white tables, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 57. Weight in Grams: 1734.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 1081
- Condition
- New
- SKU
- V9783540012528
- ISBN
- 9783540012528
Hardback
Condition: New
€ 192.91
€ 192.91
Paperback / so. Editor(s): Hannig, Uwe. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; UF; UND. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 676.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642627378
- ISBN
- 9783642627378
Paperback
Condition: New
€ 103.10
€ 103.10
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835008007
- ISBN
- 9783835008007
Paperback
Condition: New
€ 85.64
€ 85.64
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835008045
- ISBN
- 9783835008045
Paperback
Condition: New
€ 85.39
€ 85.39
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 151 pages, 13 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835003828
- ISBN
- 9783835003828
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 68.20
€ 68.20
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9783409134682
- ISBN
- 9783409134682
Paperback
Condition: New
€ 69.68
€ 69.68
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 71.66
€ 71.66
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 898.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 6
- Condition
- New
- SKU
- V9783642306563
- ISBN
- 9783642306563
Hardback
Condition: New
€ 98.81
€ 98.81
Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
- Publisher
- Simon & Schuster
- Number of pages
- 306
- Format
- Paperback
- Publication date
- 2008
- Edition
- Updated, Revised ed.
- Condition
- New
- SKU
- V9781416595243
- ISBN
- 9781416595243
Paperback
Condition: New
€ 20.99€ 18.30
€ 20.99
€ 18.30