Sales & marketing
Results 649 - 672 of 3971
Sales & marketing
Paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 252 pages, 3 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 329.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 252
- Condition
- New
- SKU
- V9783824480838
- ISBN
- 9783824480838
Paperback
Condition: New
€ 74.20
€ 74.20
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479849
- ISBN
- 9783824479849
Paperback
Condition: New
€ 90.56
€ 90.56
Paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 296 pages, 6 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783824477678
- ISBN
- 9783824477678
Paperback
Condition: New
€ 95.96
€ 95.96
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910363
- ISBN
- 9783834910363
Paperback
Condition: New
€ 80.10
€ 80.10
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834927316
- ISBN
- 9783834927316
Paperback
Condition: New
€ 68.12
€ 68.12
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 567.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900241
- ISBN
- 9783834900241
Paperback
Condition: New
€ 60.37
€ 60.37
Paperback. Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf." Num Pages: 315 pages, 12 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 315
- Condition
- New
- SKU
- V9783824478651
- ISBN
- 9783824478651
Paperback
Condition: New
€ 90.56
€ 90.56
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931702
- ISBN
- 9783834931702
Paperback
Condition: New
€ 74.03
€ 74.03
Paperback / so. Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 251 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9783834927484
- ISBN
- 9783834927484
Paperback
Condition: New
€ 58.56
€ 58.56
Paperback. Der Band gibt einen Uberblick uber neueste Trends und Ergebnisse in der Dienstleistungsforschung." Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 276 pages, 25 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783824479993
- ISBN
- 9783824479993
Paperback
Condition: New
€ 84.97
€ 84.97
Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2012
- Condition
- New
- SKU
- V9781349435470
- ISBN
- 9781349435470
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback. Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into policy. Steven Silveranalyses this understudied area, exploring the network membershipsthat emergefrom our everyday lives, and the consumption patterns these create." Num Pages: 186 pages, biography. BIC Classification: KCB; KCC; KCK; KCS; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 186
- Condition
- New
- SKU
- V9781349327416
- ISBN
- 9781349327416
Paperback
Condition: New
€ 64.31
€ 64.31
Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
- Publisher
- Palgrave Macmillan
- Number of pages
- 156
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137285928
- ISBN
- 9781137285928
Hardback
Condition: New
€ 90.48
€ 90.48
Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780333659090
- ISBN
- 9780333659090
Paperback
Condition: New
€ 63.89
€ 63.89
Paperback. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 272 pages, biography. BIC Classification: KCM; KJC; KJMV3; KJQ; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 161 x 239 x 17. Weight in Grams: 412.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349478682
- ISBN
- 9781349478682
Paperback
Condition: New
€ 69.10
€ 69.10
Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
- Publisher
- Penguin Books Ltd United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591846284
- ISBN
- 9781591846284
Paperback
Condition: New
€ 18.99€ 17.35
€ 18.99
€ 17.35
Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Main
- Condition
- New
- SKU
- V9781781254363
- ISBN
- 9781781254363
Paperback
Condition: New
€ 13.99€ 10.73
€ 13.99
€ 10.73
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834934222
- ISBN
- 9783834934222
Paperback
Condition: New
€ 74.92
€ 74.92
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 19.97
€ 26.99
€ 19.97
Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9780333637821
- ISBN
- 9780333637821
Paperback
Condition: New
€ 81.96€ 73.56
€ 81.96
€ 73.56
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780273792857
- ISBN
- 9780273792857
Paperback
Condition: New
€ 21.99€ 17.35
€ 21.99
€ 17.35
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 134.21
€ 134.21
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 130.67
€ 130.67
Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
- Publisher
- SAGE Publications Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857027672
- ISBN
- 9780857027672
Paperback
Condition: New
€ 64.85
€ 64.85