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Lifestyle Brands: A Guide to Aspirational Marketing
S. Saviolo
€ 69.15
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Description for Lifestyle Brands: A Guide to Aspirational Marketing
Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Product Details
Publisher
Palgrave Macmillan
Number of pages
156
Format
Hardback
Publication date
2012
Condition
New
Number of Pages
141
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137285928
SKU
V9781137285928
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About S. Saviolo
ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy. STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury ... Read more
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