Business & management
Results 11121 - 11160 of 11323
Business & management
Paperback. Num Pages: 128 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609334
- ISBN
- 9781473609334
Paperback
Condition: New
€ 14.99€ 11.52
€ 14.99
€ 11.52
Paperback. Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. Num Pages: 392 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 247 x 191 x 16. Weight in Grams: 764.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118914700
- ISBN
- 9781118914700
Paperback
Condition: New
€ 62.15
€ 62.15
Paperback. From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed. Num Pages: 416 pages. BIC Classification: KJMB; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 416
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781444792386
- ISBN
- 9781444792386
Paperback
Condition: New
€ 17.99€ 13.40
€ 17.99
€ 13.40
Paperback. People are happiest and most productive if they can choose what they work on and who they work with. Self-selecting teams give people that choice. Build well-designed and efficient teams to get the most out of your organization, with step-by-step instructions on how to set up teams quickly and efficiently. Num Pages: 100 pages. BIC Classification: KJMB; KJMD; KJU; UMZ. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- The Pragmatic Programmers United States
- Number of pages
- 100
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781680501285
- ISBN
- 9781680501285
Paperback
Condition: New
€ 19.83
€ 19.83
Paperback. A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one. Num Pages: 274 pages, Illustrations (some col.), col. maps. BIC Classification: KJP; UFG. Category: (P) Professional & Vocational. Dimension: 228 x 229 x 17. Weight in Grams: 818.
- Publisher
- O'Reilly Media
- Number of pages
- 274
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780596522346
- ISBN
- 9780596522346
Paperback
Condition: New
€ 47.99€ 33.32
€ 47.99
€ 33.32
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781473912861
- ISBN
- 9781473912861
Paperback
Condition: New
€ 75.80
€ 75.80
Hardcover. Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the world's most influential people. Num Pages: 230 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 428.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 230
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470165669
- ISBN
- 9780470165669
Hardback
Condition: New
€ 29.52
€ 29.52
Paperback. Your fast track to understanding coaching Learn in a week what the experts learn about coaching in a lifetime. Written by Matt Somers, a leading coach, Coaching In A Week gets you up to speed on being a great coach in a fraction of the time. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJMB; KJMV2; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609402
- ISBN
- 9781473609402
Paperback
Condition: New
€ 14.99€ 11.58
€ 14.99
€ 11.58
Paperback. This text contests the claims that the tools and techniques of leadership and management are based on evidence and explains why human activities of leading and managing are simply not amenable to scientific proof and consequently, why long-term futures of organizations are unpredictable. Num Pages: 192 pages. BIC Classification: KJMB. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 159 x 11. Weight in Grams: 302.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415531184
- ISBN
- 9780415531184
Paperback
Condition: New
€ 71.58
€ 71.58
Paperback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2014
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780071823982
- ISBN
- 9780071823982
Paperback
Condition: New
€ 64.31€ 49.00
€ 64.31
€ 49.00
Paperback. Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Series: McGraw-Hill Advertising Classic. Num Pages: 64 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 178 x 128 x 5. Weight in Grams: 76.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 64
- Format
- Paperback
- Publication date
- 2003
- Edition
- New
- Condition
- New
- SKU
- V9780071410946
- ISBN
- 9780071410946
Paperback
Condition: New
€ 10.99€ 9.85
€ 10.99
€ 9.85
Paperback. We make decisions, and these decisions make us and our organisations. And in theory, decision-making should be easy: a problem is identified, the decision-makers generate solutions, and choose the optimal one - and powerful tools are available to facilitate the task. This guide to decision making aims to improve decision-making in organisations. Num Pages: 224 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 215 x 133 x 17. Weight in Grams: 278.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Main
- Condition
- New
- SKU
- V9781846683756
- ISBN
- 9781846683756
Paperback
Condition: New
€ 19.99€ 14.43
€ 19.99
€ 14.43
Paperback. .
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 356
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781498703963
- ISBN
- 9781498703963
Paperback
Condition: New
€ 73.05
€ 73.05
Paperback. Num Pages: 130 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 127 x 178 x 15. Weight in Grams: 100.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781633691452
- ISBN
- 9781633691452
Paperback
Condition: New
€ 13.99€ 12.50
€ 13.99
€ 12.50
Paperback. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). .
- Publisher
- Cengage Learning EMEA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 8th edition
- Condition
- New
- SKU
- V9781473726338
- ISBN
- 9781473726338
Paperback
Condition: New
€ 66.38
€ 66.38
Hardcover. Governance as Leadership redefines nonprofit governance and prepares readers to govern more effectively in light of an expanded concept of governing. This book proposes to use generative governance as a complement to other governing strategies and develops strategies and tactics for practicing this new type of governance. Num Pages: 224 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 410.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471684206
- ISBN
- 9780471684206
Hardback
Condition: New
€ 81.60
€ 81.60
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 13.99
€ 17.99
€ 13.99
Hardcover. Through the insights of some of the country's most successful CHROs, the authors reveal to current and aspiring CHROs what they should consider in the new and challengingly field of HR. It shows the next generation of leaders how to best prepare themselves for the top roles that they aspire to. Num Pages: 336 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 30. Weight in Grams: 550.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470905340
- ISBN
- 9780470905340
Hardback
Condition: New
€ 70.18
€ 70.18
hardcover. Most business people don't reach their full potential - not because of their experience or talent - but because their minds are stopping them. Through a series of specific examples of elite-level athletes and successful business people, the author shows readers how to maximize their talents and physical abilities. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 238 x 161 x 26. Weight in Grams: 448.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259836169
- ISBN
- 9781259836169
Hardback
Condition: New
€ 26.99€ 19.83
€ 26.99
€ 19.83
Paperback. Num Pages: 233 pages. BIC Classification: HP; KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 148 x 228 x 13. Weight in Grams: 338.
- Publisher
- University of Minnesota Press United States
- Number of pages
- 233
- Format
- Paperback
- Publication date
- 1987
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780816614400
- ISBN
- 9780816614400
Paperback
Condition: New
€ 26.99€ 26.25
€ 26.99
€ 26.25
Paperback. This critical and reflexive book looks closely at the pivotal but demanding role that leadership and management play in promoting social work and social care. Num Pages: 256 pages, illustrations. BIC Classification: JKSN; KJM. Category: (UU) Undergraduate. Dimension: 239 x 171 x 13. Weight in Grams: 392.
- Publisher
- Bristol University Press United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781447300250
- ISBN
- 9781447300250
Paperback
Condition: New
€ 41.74
€ 41.74
Paperback. A just culture protects people's honest mistakes from being seen as culpable. But what is an honest mistake, or rather, when is a mistake no longer honest? In this edition, the author revises, enhances and expands his view of just culture, additionally tackling the key issue of how justice is created inside of organizations. Num Pages: 190 pages, Includes 1 b&w illustration. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 219 x 152 x 14. Weight in Grams: 358. Balancing Safety and Accountability. 190 pages, includes 1 b&w illustration. A just culture protects people's honest mistakes from being seen as culpable. But what is an honest mistake, or rather, when is a mistake no longer honest? In this edition, the author revises, enhances and expands his view of just culture, additionally tackling the key issue of how justice is created inside of organizations. Cateogry: (P) Professional & Vocational. BIC Classification: KJG. Dimension: 219 x 152 x 14. Weight: 354.
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 190
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781409440604
- ISBN
- 9781409440604
Paperback
Condition: New
€ 65.24
€ 65.24
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 20.64
€ 27.99
€ 20.64
Paperback. Num Pages: 472 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 246 x 189. .
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119311843
- ISBN
- 9781119311843
Paperback
Condition: New
€ 45.99€ 43.39
€ 45.99
€ 43.39
Paperback. Your handy, authoritative guide to small business HR Packed with practical tips and advice on how to handle tricky people situations in the workplace, this friendly guide shows anyone without a ton of HR experience how to correctly and legally utilise HR practises within a small business. Num Pages: 384 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 235 x 187. .
- Publisher
- John Wiley & Sons Inc Australia
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119111320
- ISBN
- 9781119111320
Paperback
Condition: New
€ 21.99€ 16.22
€ 21.99
€ 16.22
Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118921449
- ISBN
- 9781118921449
Paperback
Condition: New
€ 69.46
€ 69.46
Hardcover. Presents an understanding of business information in the context of those who seek business information. This book contains information-seeking behavior that includes the underlying information needs that drive one to seek information, and the types of information used to resolve information needs. Series: Library and Information Science Series. Num Pages: 420 pages, black & white illustrations. BIC Classification: KJMV3. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 454.
- Publisher
- Elsevier Science Publishing Co Inc
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780123694874
- ISBN
- 9780123694874
Hardback
Condition: New
€ 108.03
€ 108.03
Paperback. Filled with sure-fire strategies and tested selling principles, this work can motivate and empower sales teams to achieve excellence. It is suitable for salespeople looking to succeed. Num Pages: 128 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 184 x 112 x 9. Weight in Grams: 114. 128 pages. Filled with sure-fire strategies and tested selling principles, this work can motivate and empower sales teams to achieve excellence. It is suitable for salespeople looking to succeed. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7. Dimension: 184 x 112 x 9. Weight: 114.
- Publisher
- Adams Media Corporation
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2008
- Edition
- Third Edition
- Condition
- New
- SKU
- V9781598697575
- ISBN
- 9781598697575
Paperback
Condition: New
€ 10.26
€ 10.26
Paperback. Enlightened Business offers a clear roadmap of strategies and tools that address day-to-day challenges in the workplace today. With varied examples and exercises it shows how timeless spiritual principles are key differentiators in creating high-performing work environments. Num Pages: 160 pages. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 210 x 149 x 11. Weight in Grams: 266.
- Publisher
- Right Book Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781909116344
- ISBN
- 9781909116344
Paperback
Condition: New
€ 19.99€ 14.66
€ 19.99
€ 14.66
Paperback. Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires, the author uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. Num Pages: 464 pages. BIC Classification: KJMB; VSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 128 x 31. Weight in Grams: 324.
- Publisher
- Arrow
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780099598886
- ISBN
- 9780099598886
Paperback
Condition: New
€ 17.99€ 12.81
€ 17.99
€ 12.81
Paperback. New core text for Managing Information modules examining the issue of information management from both a business and an IT perspective. Grounded in the theory, it takes a practical, problem-solving approach that provides students with tools and insights to understand how to formulate and implement information management strategies. Num Pages: 436 pages, 78 colour tables, 50 black & white tables, 135 figures, 1 index, 1 biography. BIC Classification: KJMV3. Category: (U) Tertiary Education (US: College). Dimension: 247 x 192 x 24. Weight in Grams: 842.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9780230298842
- ISBN
- 9780230298842
Paperback
Condition: New
€ 81.85€ 73.77
€ 81.85
€ 73.77
Paperback. Num Pages: 162 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 322 x 251 x 38. Weight in Grams: 1016.
- Publisher
- Legend Publishing,US United States
- Number of pages
- 162
- Format
- Paperback
- Publication date
- 2002
- Edition
- Pck
- Condition
- New
- SKU
- V9781893726062
- ISBN
- 9781893726062
Paperback
Condition: New
€ 263.12€ 175.61
€ 263.12
€ 175.61
Paperback. When Gutenberg was asked how he arrived at the invention of the printing press, he confessed it was as simple as seeing a new connection between two existing products: the wine press and the coin punch. Num Pages: 224 pages. BIC Classification: KJD. Category: (G) General (US: Trade). Dimension: 152 x 156 x 19. Weight in Grams: 328.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693794
- ISBN
- 9789063693794
Paperback
Condition: New
€ 17.99€ 16.71
€ 17.99
€ 16.71
Paperback. Discover the best approaches for making business decisions Today's business leaders have to face the facts you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Num Pages: 384 pages, black & white illustrations, figures. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 188 x 237 x 20. Weight in Grams: 526.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118833667
- ISBN
- 9781118833667
Paperback
Condition: New
€ 34.19
€ 34.19
Paperback. .
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 1999
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764551765
- ISBN
- 9780764551765
Paperback
Condition: New
€ 25.99€ 17.78
€ 25.99
€ 17.78
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.70
€ 13.99
€ 10.70
Paperback. Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers. Num Pages: 240 pages, worksheets. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 152 x 14. Weight in Grams: 352.
- Publisher
- Entrepreneur Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781599185057
- ISBN
- 9781599185057
Paperback
Condition: New
€ 25.99€ 22.54
€ 25.99
€ 22.54
Hardback. A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions. Num Pages: 250 pages, 9 figures, 9 black & white tables, 19 black & white illustrations. BIC Classification: KJD; KJG; KJH. Category: (P) Professional & Vocational. Dimension: 225 x 146 x 23. Weight in Grams: 458.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466525
- ISBN
- 9781137466525
Hardback
Condition: New
€ 59.44
€ 59.44
Paperback. So many people feel far too busy - unable to work properly on the things that are important to them and stuck in a rut. This book, written by a well-connected business psychologist, puts that feeling in context and provides practical solutions for people to become happier, more motivated and more successful. Num Pages: 320 pages, No illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 128 x 197 x 22. Weight in Grams: 256.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780349401201
- ISBN
- 9780349401201
Paperback
Condition: New
€ 14.99€ 11.52
€ 14.99
€ 11.52
Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461256
- ISBN
- 9780749461256
Hardback
Condition: New
€ 48.94
€ 48.94