Sales & marketing
Results 577 - 600 of 1432
Sales & marketing
Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
- Publisher
- Kogan Page Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749464462
- ISBN
- 9780749464462
Paperback
Condition: New
€ 32.99€ 29.59
€ 32.99
€ 29.59
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650740
- ISBN
- 9781632650740
Paperback
Condition: New
€ 17.99€ 16.85
€ 17.99
€ 16.85
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 45.99€ 40.21
€ 45.99
€ 40.21
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 48.99€ 37.59
€ 48.99
€ 37.59
Paperback. Num Pages: 192 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 209 x 134 x 11. Weight in Grams: 238. The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook. 192 pages. Cateogry: (P) Professional & Vocational. BIC Classification: KJE; KJS. Dimension: 209 x 134 x 11. Weight: 232.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601631305
- ISBN
- 9781601631305
Paperback
Condition: New
€ 15.99€ 14.59
€ 15.99
€ 14.59
Paperback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9780077152345
- ISBN
- 9780077152345
Paperback
Condition: New
€ 72.05
€ 72.05
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
- Publisher
- Panoma Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784520847
- ISBN
- 9781784520847
Paperback
Condition: New
€ 16.35
€ 16.35
Hardcover. Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118611258
- ISBN
- 9781118611258
Hardback
Condition: New
€ 31.99€ 22.74
€ 31.99
€ 22.74
Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
- Publisher
- Berrett-Koehler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626568518
- ISBN
- 9781626568518
Paperback
Condition: New
€ 24.99€ 20.04
€ 24.99
€ 20.04
Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422158524
- ISBN
- 9781422158524
Hardback
Condition: New
€ 29.99€ 25.97
€ 29.99
€ 25.97
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 45.99€ 40.81
€ 45.99
€ 40.81
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 59.83€ 55.11
€ 59.83
€ 55.11
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 688
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson new international ed of 2nd revised ed
- Condition
- New
- SKU
- V9781292020488
- ISBN
- 9781292020488
Paperback
Condition: New
€ 84.65
€ 84.65
Paperback. Selling is vital for everyone - but you don't need to be a professional salesperson to do it. Num Pages: 224 pages. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 131 x 197 x 18. Weight in Grams: 156.
- Publisher
- John Murray Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9781444795288
- ISBN
- 9781444795288
Paperback
Condition: New
€ 14.99€ 11.49
€ 14.99
€ 11.49
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 70.83
€ 70.83
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781422172315
- ISBN
- 9781422172315
Hardback
Condition: New
€ 29.99€ 25.33
€ 29.99
€ 25.33
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 45.99€ 40.21
€ 45.99
€ 40.21
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 94.33
€ 94.33
Paperback. Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business Series: Ultimate Series. Num Pages: 304 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 254 x 203 x 15. Weight in Grams: 457.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9781599184494
- ISBN
- 9781599184494
Paperback
Condition: New
€ 23.99€ 21.72
€ 23.99
€ 21.72
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 33.36
€ 33.36
Paperback. Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. Num Pages: 196 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 182 x 11. Weight in Grams: 346.
- Publisher
- O´Reilly Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781491900697
- ISBN
- 9781491900697
Paperback
Condition: New
€ 31.99€ 30.26
€ 31.99
€ 30.26
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 27.99€ 20.36
€ 27.99
€ 20.36
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 27.99€ 22.64
€ 27.99
€ 22.64