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Twist: How Fresh Perspectives Build Breakthrough Brands
Julie Cottineau
€ 16.35
FREE Delivery in Ireland
Description for Twist: How Fresh Perspectives Build Breakthrough Brands
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She ... Read more
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She ... Read more
Product Details
Publisher
Panoma Press
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
160
Place of Publication
, United Kingdom
ISBN
9781784520847
SKU
V9781784520847
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Julie Cottineau
Julie Cottineau is the creator of Brand School by BrandTwist, a unique and actionable online branding class for entrepreneurs, small businesses and non-profits. Before starting her own brand school and consultancy, Julie honed her branding chops at a series of high level agency positions including as vice president management supervisor at Grey Global in both the US and France ... Read more
Reviews for Twist: How Fresh Perspectives Build Breakthrough Brands
This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.
Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and ... Read more
Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and ... Read more