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Sales & marketing

Results 553 - 576 of 2344

Sales & marketing

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292116891
ISBN
9781292116891
Paperback
Condition: New

€ 18.99
€ 14.87

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781138229778
ISBN
9781138229778
Paperback
Condition: New

€ 60.16

Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
Har/Psc
Condition
New
SKU
V9780470527535
ISBN
9780470527535
Hardback
Condition: New

€ 46.68

Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071778626
ISBN
9780071778626
Hardback
Condition: New

€ 41.99
€ 29.26

Paperback.
Publisher
Gill & Macmillan
Number of pages
243
Format
Paperback
Publication date
2011
Edition
4th Edition
Condition
New
SKU
V9780717149827
ISBN
9780717149827
Paperback
Condition: New

€ 22.99
€ 22.84

Paperback. Your fastest route to successful selling Learn in a week what the experts learn about sellingin a lifetime. Written by Christine Harvey, a leading expert on selling, Selling In A Week gives you the insider secrets to successful sales. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608580
ISBN
9781473608580
Paperback
Condition: New

€ 11.99
€ 9.98

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 90.22

Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2008
Edition
Reprint
Condition
New
SKU
V9780749450243
ISBN
9780749450243
Paperback
Condition: New

€ 27.99
€ 26.49

Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
Publisher
Kogan Page Ltd
Number of pages
336
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466763
ISBN
9780749466763
Paperback
Condition: New

€ 31.99
€ 28.62

Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
Publisher
Laurence King Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781780676876
ISBN
9781780676876
Paperback
Condition: New

€ 32.99
€ 23.62

Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9780230554030
ISBN
9780230554030
Hardback
Condition: New

€ 63.31

Hardcover. A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.

Publisher
John Wiley & Sons Inc
Number of pages
238
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118063064
ISBN
9781118063064
Hardback
Condition: New

€ 24.99
€ 20.37

Hardback. Num Pages: 200 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 145 x 222 x 23. Weight in Grams: 456.
Publisher
Greenleaf Book Group LLC United States
Number of pages
224
Format
Hardback
Publication date
2012
Edition
email download mp3 only
Condition
New
SKU
V9781608322565
ISBN
9781608322565
Hardback
Condition: New

€ 26.99
€ 23.81

Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780996943376
ISBN
9780996943376
Hardback
Condition: New

€ 13.99
€ 11.32

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 42.99
€ 33.07

Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
Publisher
Prima Publishing
Number of pages
288
Format
Paperback
Publication date
1998
Edition
First Edition
Condition
New
SKU
V9780761512196
ISBN
9780761512196
Paperback
Condition: New

€ 21.99
€ 15.74

Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
Publisher
Palgrave Macmillan
Number of pages
264
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9780230378193
ISBN
9780230378193
Hardback
Condition: New

€ 64.74
€ 48.88

Paperback. .
Publisher
Springer-Verlag New York Inc. United States
Number of pages
896
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781441903327
ISBN
9781441903327
Paperback
Condition: New

€ 124.02
€ 122.81

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 60.16

Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780857027870
ISBN
9780857027870
Paperback
Condition: New

€ 71.37

Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119272427
ISBN
9781119272427
Paperback
Condition: New

€ 21.99
€ 18.56

Hardback. The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience. Num Pages: 168 pages, Illustrations. BIC Classification: KJE; KJP; KJSU. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 21. Weight in Grams: 408.
Publisher
Palgrave Macmillan
Number of pages
168
Format
Hardback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9780230284197
ISBN
9780230284197
Hardback
Condition: New

€ 50.87
€ 34.34

Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
Publisher
Cornell University Press United States
Number of pages
128
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780801478192
ISBN
9780801478192
Paperback
Condition: New

€ 17.99
€ 17.96

Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Edition
1st Edition
Condition
New
SKU
V9780787901370
ISBN
9780787901370
Hardback
Condition: New

€ 60.57

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