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Sales & marketing

Results 1301 - 1315 of 1315

Sales & marketing

Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9781119335009
ISBN
9781119335009
Paperback
Condition: New

€ 25.99
€ 21.16

Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Format
Hardback
Publication date
2009
Edition
2nd Revised edition
Condition
New
SKU
V9780470503805
ISBN
9780470503805
Hardback
Condition: New

€ 27.99
€ 22.94

Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780749461232
ISBN
9780749461232
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473563
ISBN
9780749473563
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368.
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
232
Condition
New
SKU
V9780471860938
ISBN
9780471860938
Paperback
Condition: New

€ 56.03

Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422133316
ISBN
9781422133316
Hardback
Condition: New

€ 31.99
€ 28.67

Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
Format
Paperback
Publication date
2015
Publisher
Entrepreneur Press
Condition
Used, Very Good
SKU
KMK0006236
ISBN
9781599185460
Paperback
Condition: Used, Very Good

€ 4.99

Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
504
Condition
New
SKU
V9780470562260
ISBN
9780470562260
Paperback
Condition: New

€ 32.02

Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118061930
ISBN
9781118061930
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
Publisher
Panoma Press
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781784520847
ISBN
9781784520847
Paperback
Condition: New

€ 17.99
€ 13.56

Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
Format
Hardback
Publication date
2011
Publisher
Purdue University Press
Condition
New
SKU
V9781557535856
ISBN
9781557535856
Hardback
Condition: New

€ 31.99
€ 27.47

Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
1998
Edition
1st Edition
Condition
New
SKU
V9780471189626
ISBN
9780471189626
Hardback
Condition: New

€ 51.99
€ 36.20

Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
Publisher
Unbound
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781783520831
ISBN
9781783520831
Paperback
Condition: New

€ 19.99
€ 18.48

Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
Publisher
Penguin Books Ltd United States
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781591846284
ISBN
9781591846284
Paperback
Condition: New

€ 20.99
€ 18.40

Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
640
Condition
New
SKU
V9780471582489
ISBN
9780471582489
Paperback
Condition: New

€ 151.06

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319206059
ISBN
9783319206059
Hardback
Condition: New

€ 65.06
€ 24.82

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 37.99
€ 25.33

Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
Format
Paperback
Publication date
2022
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
424
Condition
New
SKU
V9780415726368
ISBN
9780415726368
Paperback
Condition: New

€ 58.77

Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
312
Condition
New
SKU
V9781849507202
ISBN
9781849507202
Hardback
Condition: New

€ 120.98

Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
Format
Paperback
Publication date
2009
Publisher
CABI Publishing United Kingdom
Number of pages
280
Condition
New
SKU
V9781845935870
ISBN
9781845935870
Paperback
Condition: New

€ 91.91

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