Sales & marketing
Results 241 - 264 of 3925
Sales & marketing
Hardcover. We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Num Pages: 233 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 164 x 20. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230222434
- ISBN
- 9780230222434
Hardback
Condition: New
€ 80.69
€ 80.69
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913630
- ISBN
- 9783834913630
Paperback
Condition: New
€ 81.15
€ 81.15
Paperback. Series: Munich Studies on Innovation and Competition. Num Pages: 412 pages, 3 black & white tables, biography. BIC Classification: KJSM; LBBM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 635.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 412
- Condition
- New
- SKU
- V9783662525760
- ISBN
- 9783662525760
Paperback
Condition: New
€ 123.27
€ 123.27
Hardback. Chinese Merger Control Law Series: Munich Studies on Innovation and Competition. Num Pages: 412 pages, 3 black & white tables, biography. BIC Classification: 1FPC; KJSM; LBBM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 24. Weight in Grams: 783.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 412
- Condition
- New
- SKU
- V9783662438671
- ISBN
- 9783662438671
Hardback
Condition: New
€ 124.59
€ 124.59
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 282 pages, 21 black & white illustrations, 28 black & white tables, biography. BIC Classification: KCP; KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783658057244
- ISBN
- 9783658057244
Paperback
Condition: New
€ 64.25
€ 64.25
Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
- Publisher
- Schiffer Publishing Ltd
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780764318283
- ISBN
- 9780764318283
Paperback
Condition: New
€ 36.99€ 24.80
€ 36.99
€ 24.80
Paperback / so. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 277
- Condition
- New
- SKU
- V9783834910028
- ISBN
- 9783834910028
Paperback
Condition: New
€ 85.51
€ 85.51
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 79.14
€ 79.14
hardcover. A no-holds-barred examination of 'ethical' consumerism. Num Pages: 258 pages, 28 b/w illus. 23 tables. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 18. Weight in Grams: 56.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Cambridge University Press United Kingdom
- Edition
- Har/Dvdr
- Number of pages
- 258
- Condition
- New
- SKU
- V9780521766944
- ISBN
- 9780521766944
Hardback
Condition: New
€ 99.19€ 95.92
€ 99.19
€ 95.92
Hardcover. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 24. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037316
- ISBN
- 9781119037316
Hardback
Condition: New
€ 20.99€ 18.01
€ 20.99
€ 18.01
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 20.77
€ 25.99
€ 20.77
Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780226151625
- ISBN
- 9780226151625
Paperback
Condition: New
€ 33.99€ 26.39
€ 33.99
€ 26.39
Paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 291 pages, 26 black & white illustrations, 33 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 291
- Condition
- New
- SKU
- V9783835000063
- ISBN
- 9783835000063
Paperback
Condition: New
€ 74.52
€ 74.52
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 297 x 210 x 20. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908667
- ISBN
- 9783834908667
Paperback
Condition: New
€ 94.07
€ 94.07
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 210 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 148 x 210 x 12. Weight in Grams: 305.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 210
- Condition
- New
- SKU
- V9783834935809
- ISBN
- 9783834935809
Paperback
Condition: New
€ 84.59
€ 84.59
Paperback / so. Series: Essentials. Num Pages: 43 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 43
- Condition
- New
- SKU
- V9783658098810
- ISBN
- 9783658098810
Paperback
Condition: New
€ 22.78
€ 22.78
Hardback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834946195
- ISBN
- 9783834946195
Hardback
Condition: New
€ 53.26
€ 53.26
Paperback. Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change, the author advances the theory of personalized thermal comfort, which can potentially resolve the air-conditioning conundrum. Series: Springer Theses. Num Pages: 351 pages, biography. BIC Classification: KJSM; RN; TH; TNK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 539.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 351
- Condition
- New
- SKU
- V9783319033334
- ISBN
- 9783319033334
Paperback
Condition: New
€ 186.47
€ 186.47
Hardcover. Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change, the author advances the theory of personalized thermal comfort, which can potentially resolve the air-conditioning conundrum. Series: Springer Theses. Num Pages: 351 pages, biography. BIC Classification: KJSM; RN; TH; TNK. Category: (P) Professional & Vocational. Dimension: 243 x 157 x 29. Weight in Grams: 662.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2013th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319001487
- ISBN
- 9783319001487
Hardback
Condition: New
€ 187.36
€ 187.36
Paperback. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara. Series: ExpressExec S. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 128 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841123141
- ISBN
- 9781841123141
Paperback
Condition: New
€ 11.99€ 11.50
€ 11.99
€ 11.50
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
- Publisher
- Palgrave Macmillan
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781403919021
- ISBN
- 9781403919021
Paperback
Condition: New
€ 44.99€ 37.02
€ 44.99
€ 37.02
paperback. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835003446
- ISBN
- 9783835003446
Paperback
Condition: New
€ 85.31
€ 85.31
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 43.99€ 36.34
€ 43.99
€ 36.34
paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834925541
- ISBN
- 9783834925541
Paperback
Condition: New
€ 74.32
€ 74.32