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The New Bottom Line
Alan Mitchell
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€ 21.72
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Description for The New Bottom Line
Hardcover. This provocative and compelling book explores a tectonic shift at the very heart of business: a new a person--centrica bottom line of personal profitability. It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities. Num Pages: 276 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 25. Weight in Grams: 576.
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
276
Condition
New
Number of Pages
276
Place of Publication
Oxford, United Kingdom
ISBN
9781841124766
SKU
V9781841124766
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Alan Mitchell
Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the ‘seminal’ book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001). Andreas W. Bauer is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned ... Read more
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