'...a good introductory overview of the subject matter.' - Paul Wilkinson, Annals of Tourism Research 'The editors have succeeded in presenting a collection of contributions that illustrate how far tourism marketing has evolved... Moreover, readers interested in the dynamics of influencing factors and responses will find this book a stimulating publication.' - Gui Santana, International Journal of Tourism 'The material is accessible and makes for interesting class discussion. The sections on strategy and future developments are particularly well developed and researched.' - Dr Denis Harrington, Waterford Institute of Technology, Eire 'Accessible and up-to-date coverage of key topics.' - Journal of the Institute of Travel and Tourism 'Excellent...This is one of the best Tourism Marketing texts I have read.' - Paul Blakey, University College, Warrington 'An excellent text, accessible and with good cases and a global approach. By locating marketing within a strategic management context, the book provides a welcome change from the more detached and mechanistic texts available.' - Dr Mike Robinson, University of Northumbria 'This book provides a sustained strategic focus within an international environment. A very good addition to the tourism marketing literature.' - Professor C.L. Jenkins, University of Strathclyde 'Very current and up-to-date...focuses on strategic issues unlike most tourism marketing texts.' - Dr Hudson, University of Brighton 'The first text that I am aware of that is tourism specific and aims to offer a strategic approach...a welcome edition.' - H.Horobin, Leeds Metropolitan University