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Streetsmart Marketing
Jeff Slutsky
€ 45.99
€ 35.40
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Description for Streetsmart Marketing
Hardcover. A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Num Pages: 242 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 58 x 35 x 25. Weight in Grams: 510.
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
Product Details
Format
Hardback
Publication date
1989
Publisher
John Wiley and Sons Ltd United States
Number of pages
242
Condition
New
Number of Pages
241
Place of Publication
New York, United States
ISBN
9780471618836
SKU
V9780471618836
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jeff Slutsky
Jeff Slutsky is the author of StreetSmart Marketing, published by Wiley.
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