11%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Seizing the White Space: Business Model Innovation for Growth and Renewal
Mark W. Johnson
€ 33.99
€ 30.26
FREE Delivery in Ireland
Description for Seizing the White Space: Business Model Innovation for Growth and Renewal
Hardback. Business model innovators have reshaped entire sectors - including retail, aviation, and media - and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives what they need to reshape their businesses and achieve transformative growth. Num Pages: 240 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 456.
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.
Product Details
Publisher
Harvard Business Review Press
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781422124819
SKU
V9781422124819
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Mark W. Johnson
Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries.
Reviews for Seizing the White Space: Business Model Innovation for Growth and Renewal
Johnson invites leaders to radically rethink their growth strategies... arguing that companies must constantly innovate beyond what they have already done, venturing beyond their skills and not hesitate to go into the unknown.
Business Digest This practical treatise on growth and innovation doesn't disappoint. Highlighting the importance of business model innovation to successful growth strategy, the book's central premise is that companies must innovate away from what they have done before, venturing beyond their core capabilities and into the unknown
what Johnson calls white space
to exploit new growth opportunities.
Business Digest (Strategy Supplement) This book scores 9 out of 10 for me (for no good reason I hesitate to give it 10)... If you are a business change consultant, either working for a corporate or for a consultancy, this is a must read book.
Chartered Institute for IT Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!
Admiral James Stavridis, U.S. Navy It's not enough to create new products or services
your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that
taking the fear out of venturing into the unknown and opening up new territories of opportunity.
J.W. Marriott, Jr. , Chairman and CEO, Marriott International
Business Digest This practical treatise on growth and innovation doesn't disappoint. Highlighting the importance of business model innovation to successful growth strategy, the book's central premise is that companies must innovate away from what they have done before, venturing beyond their core capabilities and into the unknown
what Johnson calls white space
to exploit new growth opportunities.
Business Digest (Strategy Supplement) This book scores 9 out of 10 for me (for no good reason I hesitate to give it 10)... If you are a business change consultant, either working for a corporate or for a consultancy, this is a must read book.
Chartered Institute for IT Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!
Admiral James Stavridis, U.S. Navy It's not enough to create new products or services
your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that
taking the fear out of venturing into the unknown and opening up new territories of opportunity.
J.W. Marriott, Jr. , Chairman and CEO, Marriott International