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Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Ellwood, Iain, Shekar, Sheila
€ 64.95
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Description for Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Hardcover. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women. Num Pages: 255 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 165 x 20. Weight in Grams: 542.
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Product Details
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
Number of Pages
240
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230201606
SKU
V9780230201606
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ellwood, Iain, Shekar, Sheila
Iain Ellwood is Head of Consulting at Interbrand. A seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, France Telecom, Godrej, InterContinental, Mitsubishi, Nissan, Orange, ... Read more
Reviews for Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
'The "little woman" finally battles her way out of the kitchen and finds an insightful commercial audience at last .This book beckons in an end to the stereotypes and patronising platitudes that have characterised much marketing to women in the past. A moment of smug triumph for the female reader and perhaps a frisson of fear for the male marketeer?!' ... Read more