Wine Marketing
C. Michael Hall
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Description for Wine Marketing
Paperback. Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. Num Pages: 360 pages, Illustrated. BIC Classification: KJS; WBXD1. Category: (U) Tertiary Education (US: College). Dimension: 233 x 166 x 20. Weight in Grams: 620.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
376
Format
Paperback
Publication date
2007
Condition
New
Number of Pages
376
Place of Publication
Oxford, United Kingdom
ISBN
9780750654203
SKU
V9780750654203
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About C. Michael Hall
C. Michael Hall, Richard Mitchell
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