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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Matthew Dixon
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Description for The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.
Companies devote untold time and ... Read more
Product Details
Publisher
Portfolio Penguin
Number of pages
256
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780241003305
SKU
V9780241003305
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-98
About Matthew Dixon
Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick ... Read more
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