11%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
The Direct mail solution. A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign.
Simpson, Craig; Kennedy, Dan S.
€ 23.99
€ 21.26
FREE Delivery in Ireland
Description for The Direct mail solution. A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign.
Paperback. "Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"-- Num Pages: 260 pages, black & white illustrations, figures. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 152 x 230 x 14. Weight in Grams: 332.
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into ... Read more
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Entrepreneur Press United States
Number of pages
260
Condition
New
Number of Pages
260
Place of Publication
Irvine, United States
ISBN
9781599185187
SKU
V9781599185187
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for The Direct mail solution. A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign.
Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail. Whether you are just about to do your first mail piece, or you're a seasoned pro mailing millions of pieces per year, there are valuable 'gems' in this book for you. If you'll stop tweeting and checking your Facebook ... Read more